Virtual Assistant (CRM Email Campaigns) - 60271631906
About the position The Virtual Assistant (VA) will support the CRM function by managing the end-to-end execution of UK trade email campaigns. This includes translating trade plans into email briefs, building campaigns, testing, and preparing them for final approval.
Responsibilities
- Review and interpret weekly/monthly trade plans (offers, themes, key messaging).
- Translate trade plans into structured email briefs.
- Submit briefs for review and approval by the Senior CRM Manager.
- Incorporate feedback and finalise briefs.
- Build 2–3 email campaigns per week using a block-based email builder.
- Ensure emails are visually consistent with brand guidelines and campaign objectives.
- Configure content, links, and dynamic elements where required.
- Work within the following tools: Dyspatch (email creation and block building) Iterable
- Conduct thorough QA checks, including: Content accuracy, Link functionality, Rendering across devices (mobile/desktop)
- Resolve any issues prior to submission.
- Deliver final, fully built and tested campaigns to the Senior CRM Manager for approval and scheduling.
- Ensure all campaign components meet required standards.
Requirements
- Strong attention to detail and ability to follow brand guidelines.
- Good written communication skills for drafting briefs and email content.
Nice-to-haves
- Previous experience in CRM or email marketing.
- Familiarity with platforms such as Iterable, Braze, or Klaviyo.
- Experience with block-based email builders (e.g. Dyspatch or similar tools).
- Basic understanding of email performance metrics (e.g. open rate, click-through rate) advantageous but not essential.