US Marketing Executive, FT Live

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy. They are seeking a motivated and dedicated Marketing Executive to support the US Marketing Manager, focusing on attracting high-quality attendees to events and driving delegate revenue and registrations.

Responsibilities

• Plan, coordinate, and execute effective 12-month marketing plans to ensure products reach target audiences at optimal times
• Develop and deliver multi-channel marketing campaigns across websites, email, digital advertising, SEO, social media, traditional media, influencers, and PR
• Drive lead generation initiatives contributing a minimum of 20% of delegate revenue
• Brief, build, segment, and analyze data to attract new audiences
• Build and update event microsites using CMS tools
• Coordinate creative production including print, social assets, and digital ads
• Design and deploy engaging email campaigns aligned with event branding
• Develop briefs for videographers and photographers and oversee on-site execution (e.g., vox pops, wrap-up videos)
• Create and schedule real-time event communications, including email campaigns and app notifications
• Provide on-site support, including managing registration and attendee check-in
• Design and manage rebooking campaigns for future events
• Report weekly on audience engagement and booking trends
• Conduct year-over-year analysis across marketing channels
• Produce post-event reports including metrics, imagery, and video content
• Deliver detailed post-event analysis to inform future event strategy

Skills

• 1–2 years of professional marketing experience, preferably in events or a media organization
• Strong organizational skills with the ability to handle multiple priorities in a fast-paced environment
• Experience with data segmentation and audience development strategies
• Understanding of SEO and strong copywriting skills
• High energy, proactive attitude, and goal-oriented approach
• Strong analytical and time-management skills
• Demonstrated initiative in self-development and continuous learning
• High attention to detail and ability to perform under pressure
• Experience providing administrative support
• Strong communication skills with the ability to build relationships across all levels (internal and external)
• Proficiency in Google Docs, Sheets, and Microsoft Excel
• Understanding of budgeting and sound judgment in financial decisions
• Familiarity with AI tools such as ChatGPT or Duet AI is a plus

Benefits

• Generous annual leave
• Health coverage
• 401k and company match
• Inclusive parental leave packages
• Subsidised gym memberships
• Opportunities to give back to the community
• Hybrid model which requires staff to work onsite 50% of the time, subject to role requirements & regular review
• Flexible working requests will be considered

Company Overview