Technology, Media & Telecommunications Sector Go-to-Market Manager – US Go-to-Ma

LocationBoston, Chicago, New YorkOverview of RoleL.E.K. Consulting is seeking an experienced marketing manager to join the US Go-to-Market (GTM) team, focused on the Technology, Media & Telecommunications (TMT) sector. This newly created role will partner closely with TMT leadership to define and activate GTM strategies that support the firm’s growth priorities.Key ResponsibilitiesLead US GTM planning, strategy and execution for TMT, aligned to firm and sector growth priorities.Lead end‑to‑end campaign management (planning, strategy, launch, execution, optimization, and measurement).Partner with cross‑functional teams to build and activate integrated GTM campaigns.Create compelling value propositions, messaging, and tools that enable partners to engage clients and prospects effectively during campaign activation.Collaborate with Content Marketing, Digital Marketing and Business Development to strategize and launch tactics that drive awareness, engagement, and lead generation across the marketing funnel.Leverage voice‑of‑customer insights, competitive intelligence, and performance data to refine GTM strategies and tactics.Translate campaign needs into clear requirements for Business Development to ensure strong down‑funnel pull‑through.Drive internal adoption of GTM plans through playbooks, communications, and training.Monitor GTM performance, identify risks and opportunities, and adjust strategies as needed; regularly update leadership.Qualifications / Job Requirements10+ years of experience in professional services or B2B marketing and/or go‑to‑market.Bachelor’s degree in marketing, business, or a related field.Strong strategic and analytical skills, with a track record of delivering measurable growth impact.Deep understanding of sales cycles, buyer behavior, and low‑funnel GTM execution.Proven ability to design and deliver high‑performing GTM programs and campaigns.Excellent communication, stakeholder management, and influencing skills.Ability to manage multiple priorities, navigate ambiguity, and drive results through change.Strong project management, collaboration, and data‑driven decision‑making capabilities.Proficiency with Microsoft Office tools and CRM platforms (e.g., Salesforce).Compensation & BenefitsBase salary range $110,000 – $130,000 annually. Total compensation may include discretionary bonus and a comprehensive benefits package.Medical, dental, vision, life and disability insurance, 401(k) with employer contribution, HSA contributions (where applicable), paid time off, and other firm‑sponsored benefits.Hybrid work model: employees work from home Tuesday, Wednesday, Thursday each week, and first Friday of each month.Location options: Boston, Chicago, or New York.Equal Opportunity EmployerL.E.K. Consulting is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.In accordance with applicable state and local laws, we will provide reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs, practices, or observances.#J-18808-Ljbffr