Strategic Marketing Manager - Microbial Identification (Accugenix) (REMOTE)
Job Overview The Marketing Manager for the Microbial Identification (Accugenix®) business will support execution of global marketing plans that drive visibility, awareness, and demand for our Microbial Identification business within Microbial Solutions. This role bridges strategic marketing and campaign delivery, turning scientific and business insights into actionable, measurable programs that engage customers across the buyer journey.
Key Responsibilities
Strategic & Portfolio Support• Support implementation of marketing strategies aligned to business goals for the Microbial Identification portfolio.• Conduct market and competitor analysis to identify trends, client needs, and differentiation opportunities.• Contribute to value proposition development and messaging frameworks that articulate the scientific and operational strengths of our Microbial Identification offering.• Maintain strong understanding of the competitive landscape, client segments, and market dynamics within sterile and non-sterile markets. Campaign Planning & Execution• Translate strategic marketing direction into integrated, multi-channel campaigns across digital, email, social media, events, and paid channels.• Manage campaign timelines, budgets, and stakeholder communication to ensure on-time delivery.• Partner with Marketing Operations and creative teams to produce impactful content (web copy, brochures, videos, infographics, event assets).• Coordinate campaign localization with regional teams.• Track campaign KPIs (MQLs, SQLs, conversions, engagement metrics) and recommend data-driven improvements. Sales Enablement & Commercial Collaboration• Develop and maintain sales enablement materials (presentations, one-pagers, battle cards, case studies).• Collaborate with Subject matter experts, Operations, R&D, and Commercial teams to align campaign messaging with customer priorities and opportunities.• Participate in planning for major trade shows, conferences, and client events; support pre- and post-event marketing. Analytics & Reporting• Support campaign measurement through CRM and marketing automation tools (Salesforce, Pardot.).• Monitor ROI and report monthly performance metrics to the Senior Marketing Manager.• Contribute insights from campaign analytics, client engagement data, and market feedback to refine strategy. Required Qualifications• Bachelor's degree in Life Sciences, Biotechnology, Marketing, or related field (advanced degree a plus).• 3-5 years' experience in B2B life sciences, biotech, or CRO marketing.• Demonstrated experience executing integrated campaigns and supporting strategic planning.• Strong writing and communication skills, with ability to translate complex science into compelling marketing messages.• Proficiency with marketing automation and CRM tools (Salesforce, Pardot).• Collaborative, proactive, and detail-oriented; comfortable working in a matrix environment across global teams.• Global Travel required 25-30% Key Performance Indicators (KPIs)• Campaign performance: MQL/SQL growth, conversion rates, campaign ROI.• Quality and consistency of messaging across touchpoints.• Timely and accurate execution of marketing deliverables.• Sales enablement material adoption and impact.• Contribution to annual marketing goals (brand awareness, pipeline influence, lead generation). Why This Role Matters This is a pivotal hands-on role that connects scientific innovation with market impact. The Marketing Manager ensures that the story of how our Accugenix Microbial Identification and Strain typing solutions accelerate quality control manufacturing is told clearly, consistently, and effectively across channels, driving engagement, client acquisition, and business growth.
Compensation
Data The pay range for this position in the USA is $95K - $115K USD annually. Please note that salaries vary within the range based on factors including, but not limited to, experience, skills, education, certifications, location and any collective agreements, if applicable. Remote candidates located outside the US should be aware that the relevant pay range varies based on country and location. We're committed to providing benefits that elevate your quality of life. Based on your position these may include: bonus/incentives based on performance, 401K, paid time off, stock purchase program, Health and wellness coverage, employee and family wellbeing support programs, and work life balance flexibility.