Startup President & GM — AdID
Company Description
Vaudit provides real-time AI auditing solutions to ensure media spending accuracy, transparency, and cost recovery for businesses of all sizes. By leveraging cutting-edge AI, Vaudit identifies, documents, and resolves billing discrepancies before money is lost. Our innovative technology offers capabilities that were once exclusive to major brands, allowing every dollar spent on media to be optimized for impact. At Vaudit, we help businesses maximize the value of their advertising investments. MANDATORY REQUIREMENT — PLEASE READ BEFORE APPLYING Documented Startup to Scale-Up experience is MANDATORY. Please do not apply if you have not had direct experience with a Series B startup reaching scale. We will only consider candidates with verifiable, hands-on experience helping a Series B (or comparable stage) startup scale into a growth-stage company. Applications without this background will not be reviewed. Mission Build the global verification layer for digital advertising spend by making Vaudit the independent source of truth for advertisers, agencies, and platforms. Role Overview The Startup President & GM — AdID will operate as the executive leader responsible for the entire AdID business line. This includes revenue growth, product strategy, enterprise partnerships, verification intelligence, and market leadership. This role is effectively the CEO of the AdID vertical inside Vaudit. What This Role Owns
- AdID P&L
- Enterprise advertiser growth
- Agency and ecosystem partnerships
- Ad verification and audit strategy
- Product-market alignment
- GTM execution
- Industry positioning and category leadership
Core Responsibilities Revenue & Growth
- Scale audited advertising spend under verification
- Expand recurring verification revenue
- Drive enterprise contracts and strategic partnerships
- Develop global advertiser and agency relationships
Industry Leadership
- Become a recognized authority in: media verification
- ad fraud
- spend leakage
- performance validation
- platform transparency
Product & Verification Strategy
- Partner with Product and Engineering to shape: verification logic
- anomaly systems
- billing intelligence
- optimization systems
- recovery automation
Ecosystem Expansion
- Build relationships across: advertisers
- agencies
- holding companies
- attribution vendors
- commerce platforms
- adtech infrastructure providers
KPI Ownership Primary KPI: Audited Ad Spend Under Verification Secondary KPIs:
- ARR growth
- Enterprise contracts signed
- Verified recoveries
- Net revenue retention
- Partner channel expansion
- Platform adoption
Ideal Candidate Profile MANDATORY: Documented Startup to Scale-Up experience — direct, hands-on involvement scaling a Series B startup. Do not apply without this.
- Senior executive from:
- Meta
- Trade Desk
- Nielsen
- DoubleVerify
- IAS
- large agency networks
- enterprise adtech platforms
- Deep understanding of: enterprise advertising
- media buying ecosystems
- attribution
- ad fraud
- verification infrastructure
- Proven ability to: scale revenue
- recruit executive talent
- operate cross-functional teams
- own business outcomes
Compensation
- Base Salary: $250K–$500K
- Performance Bonus to equal $1 Million total salary & bonus annually
- Significant Equity Package
- Long-term upside tied to platform growth
Success Looks Like Within 24 months:
- Vaudit becomes a category leader in advertising verification infrastructure
- $100M+ audited ad spend under verification
- Deep enterprise and agency penetration
- Embedded distribution across major advertising ecosystems