SEO Specialist for Apple & Mac Repair business, Auckland NZ

We are a specialist Apple and Mac repair business based in Grey Lynn, Auckland. We are looking for an experienced SEO specialist or agency to help us grow qualified local enquiries, repair bookings, Google Business Profile visibility, and organic revenue across two related websites. We are not a generic phone repair shop. Our business specialises in Apple and Mac repairs, advanced diagnostics, component-level and logic-board repairs, data recovery, and the supply of refurbished and replacement Apple devices. We have strong operational capability and a 460+ Google review base. We need someone who can turn that into stronger search market share. We want a commercially focused partner — not generic SEO activity, vanity rankings, or broad visibility reports. Scope of work Full technical SEO review across two related websites and recommendations on how they should work together as one search and conversion funnel Local SEO and Google Business Profile growth strategy High-intent service-page strategy and content planning around repair intent, suburb intent, and replacement-device intent Conversion-rate optimisation for calls, forms, quote requests, and bookings Internal linking and page-priority strategy GA4, Google Search Console, form tracking, call tracking, and source attribution review and setup Reporting focused on real business outcomes, not vanity metrics Priority search terms Apple repair Auckland / MacBook repair Auckland Logic board repair Auckland / Mac screen repair Auckland Mac data recovery Auckland / liquid damage repair Auckland iPhone and Mac battery replacement Auckland Repair versus replacement searches Refurbished MacBook Auckland / trade-in and device replacement searches 90-day priorities Clean up site structure and page hierarchy Identify and strengthen the true money pages Consolidate weak, overlapping, or duplicated content Improve the contact and conversion journey Build stronger service-cluster authority around our highest-value repair and recovery services Treat Google Business Profile as a genuine revenue channel Develop practical, authority-led content based on real repair expertise Reporting expectations Monthly reporting must include non-branded organic clicks, rankings for priority Auckland high-intent terms, GBP calls and actions, qualified form submissions, phone calls from organic and local search, repair bookings, and landing-page conversion rates. We want commercial honesty — not blended "leads" that mix clicks, directions, and enquiries together. What we will not accept Spam backlinks or near-duplicate suburb pages Generic AI-generated filler content Vanity metrics dressed up as growth Reporting that ignores lead quality, attribution, and revenue When applying, please include Examples of local SEO results achieved for service-based businesses in NZ or AU Your approach to Google Business Profile growth How you measure true leads and revenue outcomes What you would focus on in the first 90 days Confirmation you are comfortable working across two related websites Your monthly pricing or suggested project structure This could become a long-term engagement for the right person. We are ready to speak with suitable applicants and would like to move quickly. NZ/AU timezone strongly preferred.