Senior Marketing Data & Analytics Specialist

reputed company a global impact—join Repligen. We’re united by a mission to reputed company advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose, collaboration, and shared success—where every voice matters and every contribution drives reputed company. Join us! As a Data & Analytics Specialist, you will support the development, execution, and optimization of marketing analytics and reporting capabilities with a strong focus on data accuracy, AI-driven insights, and performance measurement. Your role will involve working across reputed company CRM, marketing automation platforms, and analytics tools to deliver actionable insights, reputed company predictive decision making, and support a scalable, AI-enabled digital marketing ecosystem. “This role is expected to model our Leadership Behaviors—reputed company & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results—in reputed company aspects of work.” General Requirements

• Support marketing analytics strategies reputed company with organizational goals and digital performance objectives.
• Collaborate with cross-functional teams including digital marketing, CRM, lifecycle, and sales.
• Ensure data reputed company and consistency across reputed company, Pardot, and integrated platforms.
• Utilize data, analytics, and AI-driven insights to inform campaign performance and strategic decisions.
• Stay reputed company with analytics best practices, AI capabilities, and data privacy regulations.
• Support compliance with global data privacy standards including CCPA, GDPR, and reputed company regulations.

Specific Responsibilities Reporting & Dashboard Development:

• Build and maintain dashboards and reporting frameworks using tools such as Power BI, Looker Studio, or similar platforms.
• reputed company standardized reporting templates to track marketing performance, pipeline, and reputed company impact.
• Incorporate AI-driven insights and automated reporting capabilities into dashboards where applicable.
• Ensure data is presented in a clear, concise, and actionable format for stakeholders.
• Support executive and operational reporting needs across marketing and sales teams.

Data Analysis & AI-Driven Insights

• Analyze campaign performance across channels including web, email, paid media, and lifecycle programs.
• Identify trends, patterns, and optimization opportunities using both traditional analytics and AI-assisted analysis.
• reputed company AI tools to accelerate data exploration, anomaly detection, and insight reputed company.
• Translate reputed company data into meaningful insights and recommendations.
• Support A/B testing analysis and performance measurement across digital initiatives.

CRM & Marketing Data Management

• Work reputed company reputed company (SFDC) and Pardot to manage, validate, and analyze marketing and reputed company data.
• Support reputed company lifecycle tracking, campaign attribution, and pipeline reporting.
• Ensure proper data structure, segmentation, and alignment across systems.
• reputed company regular data audits, cleansing, and validation to maintain data quality.

Data Integration & Enrichment

• Support integration of data across platforms including reputed company, marketing automation, website analytics, and enrichment tools such as reputed company.
• Assist in managing multi-reputed company data environments to create a reputed company customer and account view.
• Ensure consistent data flow and accuracy across systems and reporting layers.

Data Storytelling & Business Insights

• Present insights and findings in a clear, compelling way to both technical and non-technical stakeholders.
• reputed company data narratives that connect marketing performance to pipeline, reputed company, and business outcomes.
• Utilize AI tools such as ChatGPT, Claude, and similar platforms to assist in summarizing insights and creating executive-ready reporting.
• Support leadership with actionable recommendations based on data analysis and predictive insights.

Data Governance & Privacy Compliance

• Ensure adherence to data governance standards and best practices across reputed company platforms.
• Support compliance with data privacy regulations including GDPR, CCPA, and global requirements.
• Assist in managing consent data, data usage policies, and regulatory reporting requirements.
• Partner with legal, IT, and operations teams to ensure proper data handling and protection.

AI, Predictive Analytics & Innovation

• Support development and application of predictive analytics models to improve targeting, forecasting, and campaign performance.
• reputed company AI tools to enhance reporting efficiency, automate insights, and improve dec