Senior Director, Performance Marketing Operations – O&O Lead Generation (Local Hero)

Senior Director, Performance Marketing Operations – O&O Lead Generation Visiqua, a Local Hero Company, is scaling our Owned & Operated (O&O) call and lead generation business and is seeking an experienced Senior Director of Performance Marketing Operations, O&O Lead Generation to drive the operational execution of our pay-per-call, pay-per-lead, and CPA marketing programs. Working closely with the Head of O&O, you will translate business strategy into scalable execution across our customer acquisition engine. You'll oversee the operational performance of multiple acquisition channels, ensuring programs are launched efficiently, measured accurately, continuously optimized, and positioned for profitable growth. We're seeking a performance marketing professional with deep experience in pay-per-call and pay-per-lead marketing within an Owned & Operated (O&O) environment supporting pay-for-performance customer acquisition programs. The ideal candidate understands how direct-response businesses generate, monetize, optimize, and scale consumer demand while maintaining operational excellence, lead quality, conversion performance, and revenue growth. As a senior member of the O&O team, you'll help scale the business by driving cross-functional initiatives, building operational processes, and turning strategic priorities into measurable results. This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in the following locations: Colorado, California, Florida, Illinois, Arkansas, New Hampshire, New York, North Carolina, Ohio, Texas, Utah Relocation assistance is not provided. Do not apply if you do not reside in one of the above locations unless you are already planning to relocate at your own expense. If you're excited by the opportunity to help build and scale a high-growth performance marketing business in an entrepreneurial environment, we'd love to meet you. A Day in the Life Operational Leadership Lead operational execution across all Owned & Operated pay-for-performance marketing programs. Translate executive priorities into scalable operational plans and measurable business outcomes. Establish operational processes that improve efficiency, scalability, and execution consistency. Drive cross-functional accountability to ensure initiatives are executed successfully. Identify operational bottlenecks and implement improvements that support continued business growth. Performance Marketing Operations Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels. Ensure programs launch accurately, efficiently, and on schedule. Drive operational excellence across all lead generation initiatives. Partner with leadership to prioritize operational investments and growth opportunities. Analytics, Reporting & Optimization Own the operational reporting framework supporting executive decision making. Establish KPIs, dashboards, forecasting, and operational performance reporting. Monitor lead quality, revenue performance, conversion rates, profitability, ROI, and operational efficiency. Translate complex data into actionable recommendations for executive leadership. Drive continuous optimization across acquisition channels through data-driven decision making. Systems, Tracking & Infrastructure Oversee tracking architecture, attribution, QA processes, and reporting infrastructure. Ensure accurate measurement from traffic source through lead generation, conversion, and revenue. Partner with development and technology teams to improve system capabilities and operational scalability. Champion automation and process improvements that reduce manual work while improving accuracy. Cross-Functional Leadership Serve as the operational partner to executive leadership across Product, Technology, Finance, Marketing, Sales, and Operations. Lead complex cross-functional initiatives involving multiple internal teams and external partners. Ensure organizational alignment around priorities, timelines, and business objectives. Build strong operational discipline across the organization while fostering collaboration and accountability. Here's What You Need to Get Our Attention 7+ years of progressive performance marketing experience, including significant experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs. Bachelor's degree in Business, Marketing, Analytics, Finance, or a related field required. Demonstrated leadership experience managing complex, cross-functional initiatives. Deep understanding of pay-per-call, pay-per-lead, CPA, affiliate marketing, and direct-response business models. Strong understanding of operational metrics including CPL, RPC, conversion rates, ROI, profitability, customer acquisition costs, and lead quality. Advanced analytical skills with exceptional proficiency in Excel/Google Sheets. What Will Make Us Call You For Sure Experience scaling high-growth performance marketing organizations. Knowledge of AI-powered call center or voice agent programs. Familiarity with insurance marketing or other regulated industries. Strong analytical mindset with P&L ownership and performance reporting experience. Ability to thrive in an entrepreneurial, fast-moving environment. Why This Role Matters / What Success Looks Like Success in this role means building an operational organization capable of supporting sustained growth across our O&O performance marketing business. You'll be expected to: Lead operational execution across all customer acquisition programs. Build scalable processes that improve execution quality and efficiency. Create operational visibility through meaningful reporting and performance metrics. Drive alignment across multiple cross-functional teams. Improve lead quality, conversion performance, profitability, and operational scalability. Partner closely with executive leadership to identify and execute strategic growth initiatives. Develop an operational culture focused on accountability, continuous improvement, and execution excellence. And if we haven’t convinced you yet, here’s why you’ll want to be part of our team: We aren't just in the most beautiful city in the world (in our humble opinion), but a place where fun isn’t a 4-letter word: Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office Time off is as important as hard work! Salaried employees are on a Flex PTO plan Generous holidays including a reduced schedule between Christmas and New Year’s We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums Access to Flexible Spending Accounts Plan Matching traditional and Roth 401k Employee Assistance Program Supplemental tenure-based leave: self-care and family first Life Insurance Legal Assistance plan Pet Insurance discount through the ASPCA A killer culture with team members who have your back! In-person and virtual connection points for culture building and team members who have your back! Compensation: $135,000.00-$150,000.00/year + 10% bonus COME AS YOU ARE: Your gender, your gods, your skin tone, and who you love don’t make a difference here. We’re all about building a team where talent shines and uniqueness is respected. At Visiqua and Local Hero we hire based on smarts, skills, experience, and potential—nothing else. Whoever you are and wherever you come from, if you’re great at what you do, we want to hear from you!