Senior Creative Director, Social & Content

About the position Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join The Senior Creative Director, Social & Content will report to the Director, Social Creative and work PST hours. This leader will oversee multiple Airbnb social workstreams while shaping a cohesive, culturally relevant content ecosystem that blends brand storytelling with social-first execution. Airbnb is seeking a visionary creative leader who operates at the intersection of content, culture, and brand. This role is part of our internal, multidisciplinary Creative Team—partnering across marketing, product, comms, and external creators to develop ideas that travel across platforms and live beyond campaigns. This is a hands-on leadership role for someone who has built social-native content systems—not just campaigns—and understands how to create work that audiences choose to watch, follow, and share.

Responsibilities

• Lead creative across multiple social and content workstreams, ensuring output is distinctive, culturally relevant, and aligned with Airbnb’s brand vision
• Develop and guide content formats, series, and repeatable franchises, not just one-off campaigns
• Be hands-on in concepting and storytelling, while also setting a clear creative vision for teams and partners
• Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale
• Build strong relationships across Brand, Marketing, Comms, and Product to ensure cohesion across all touchpoints
• Partner with Creative Operations and Production to scale output efficiently without compromising quality
• Mentor and grow a team of multidisciplinary creatives, fostering a culture of curiosity, craft, and experimentation

Requirements

• 12+ years of creative leadership experience across social, content, and brand storytelling
• Proven success developing YouTube-first or video-led content, including series, channels, or recurring formats that have built and retained audiences
• Experience operating in environments where editorial, entertainment, and brand intersect
• Strong understanding of platform mechanics, especially video platforms (YouTube, TikTok), and how content succeeds within them
• Experience collaborating with creators, influencers, and talent—not just directing campaigns, but co-creating content
• Ability to translate insights, data, and strategy into compelling creative work that people actively engage with
• Experience leading both internal teams and external partners (agencies, production companies, creators)
• Strong storytelling instincts, with a high bar for craft across video, design, and narrative
• Excellent leadership, communication, and organizational skills
• A deep curiosity about culture, media, and how audiences engage with content today