Senior Copywriter, Performance Creative

Job Description:

• Responsible for developing performance-focused copy for paid media channels including social, streaming/CTV, search, display, and affiliate.
• Collaborates with performance creative director and paid media team to translate data insights into creative assets that drive conversions.
• Concepts and writes for video and static campaigns, maintains consistent messaging across platforms, and partners with creative, web/dev, and media buying teams to continuously optimize results.
• Creates strategic creative concepts and storyboards for video assets, collaborating with the performance creative designer to bring them to life.
• Works in paid media team meetings to review performance data and translate insights into new copy tests, messaging variants, and funnel optimization.
• Builds omni-channel copy frameworks to ensure messaging syncs across channels and supports an integrated acquisition strategy.
• Leverages audience segmentation, campaign data, and channel insights to tailor copy for specific funnel stages, audiences, and platforms.
• Partners with web/dev/analytics teams to ensure tracking, tagging, and landing page copy align with media campaigns and conversion goals.
• Runs structured copy experiments to determine which messaging moves metrics, then scales top performers.
• Stays current on platform best practices for paid social and streaming, emerging ad formats, copy trends, and performance creative innovations.
• Manages multiple concurrent campaigns and deadlines, maintaining brand voice and compliance while delivering high-velocity copy production.

Requirements:

• Minimum 5 years of related experience writing for performance-marketing channels such as paid social, search, streaming/CTV or display/affiliate.
• Ability to write for both still image ads and video (scripts/storyboards) and to collaborate with designers and editors.
• Strong understanding of performance metrics (click-through rate, conversion rate, cost-per-lead, ROAS) and how copy influences them.
• Excellent writing, editing, and proofreading skills, with portfolio samples in paid media/ad copy format.
• Experience working with data, comfortable reading media performance reports, extracting insights, and applying them to copy strategy.
• Experience collaborating cross-functionally with media buyers, designers, analytics/BI, web/dev.
• Familiarity with generative AI or automation tools in copy production.
• Experience adapting copy for multiple channels and formats, funnel stages, and audience segments.
• Comfortable working in a fast-paced environment, managing multiple campaigns and high volume of assets.

Benefits:

• Health insurance
• Dental
• Vision
• Life insurance
• Paid time-off benefits
• Flexible spending account
• 401(k) with employer match
• ESPP