SEM Stategist
About the position The ideal candidate for our Paid Search (SEM) Strategist position is passionate about digital media, specifically search engine marketing. This candidate is a self-starter and always looking to grow professionally, while proactively sharing knowledge with team members. The person fulfilling this position has proven experience managing complex Paid Search campaigns from inception, implementation, and ongoing management to exceed client set goals and KPIs. This role requires someone who is analytical, detail-oriented, proactive, and comfortable managing multiple priorities in a fast-paced agency environment.
Responsibilities
- Develop, manage, and optimize full-funnel Paid Search programs across Search, Performance Max (PMax), YouTube, App, Shopping, and GDN campaigns based on industry best practices
- Monitor daily budget pacing and proactively recommend budget reallocations across campaigns to maximize performance against client goals and delivery timelines
- Perform market research, competitive analysis, and stay up to date with emerging trends
- Support internal and client presentations by providing performance reporting, insights, and optimization recommendations
- Contribute to further development of internal processes and automation, optimization and testing roadmaps, training, and overall capabilities
- Collaborate effectively across teams and contribute to a "one-team" culture
Requirements
- Minimum of 3 years in the paid search ecosystem. Solid understanding of Paid YouTube strategies and best practices (preferred)
- Strong understanding of Paid Search automated bidding and campaign automation including how to support performance through strong inputs (bidding strategy, conversion quality, creative, audiences)
- Strong foundation and passion for digital media and advertising landscape. Experience in running tactics outside of search a plus
- Proven track record of successfully managing complex client campaigns and relationships to drive measurable results
- Expertise using Google Ads Editor/Microsoft Ads Editor platforms
- Experience utilizing bid-management platforms (Search Ads 360, Skai) to support and manage campaigns
- Strong communication skills (oral and written) with ability to confidently speak to and present to internal and external stakeholders
- Google Ads / Microsoft Certification Preferred
- Strong analytical and technical aptitude with familiarity with conversion tracking and leveraging analytics platforms such as GA4, Adobe, and PiwikPro
- Familiarity with privacy-forward measurement solutions (e.g., Enhanced Conversions, Offline Conversion imports preferred)
- Ability to think proactively, maintain a high level of productivity, and manage multiple priorities. Desire to work within a collaborative team setting across departments while also able to work independently
Nice-to-haves
- Solid understanding of Paid YouTube strategies and best practices (preferred)
- Experience in running tactics outside of search a plus
- Google Ads / Microsoft Certification Preferred
- Familiarity with privacy-forward measurement solutions (e.g., Enhanced Conversions, Offline Conversion imports preferred)
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