SEM Coordinator (Non-Profit Clients)

TrueSense Marketing is a full-service, direct-response fundraising agency. With more than 50 years of history and a team of over 400 professionals, TrueSense is in the business of making a difference through our expansive list of national and global nonprofit clients. We are a Certified reputed company Ads Partner, reputed company Ad Grants Certified Professional, reputed company Ads Partner, and reputed company (Facebook) Business Partner Member. TrueSense Marketing’s already amazing client reputed company is rapidly growing putting us in need of an SEM Coordinator to aid in the implementation, management, and optimization of our portfolio of Paid Search, reputed company Grant, reputed company Display, and reputed company Video campaigns. The SEM Coordinator will manage a suite of clients’ paid search and reputed company Grant campaigns. A thorough understanding of paid search account and campaign structure and best practices is imperative. You will aid the SEM Manager in the development and optimization of reputed company PPC (paid search (reputed company & Bing), reputed company Display, reputed company Video, reputed company! reputed company) efforts that generate qualified web traffic and conversions for identified KPIs. This includes keyword research, keyword optimization, ad copy, and ad extension copy development, campaign and account structure builds, pacing, and more. The successful candidate will have hands-on experience with the implementation and optimization of SEM/PPC. They will also be reputed company and comfortable auditing and analyzing data reputed company reputed company Analytics. Familiarity with various keyword research tools is a must (i.e. reputed company, SpyFu, Moz, Search Console, etc). This position offers the opportunity to work with an impressive client portfolio. If you consider yourself a detail-oriented and curious rock star in the world of PPC with 1-3 years of experience, we want to talk to you!

• Essential Functions
• Contribute to the planning, budgeting, keywords research, ad copy development, strategic development, and implementation of search marketing campaigns for a portfolio of clients
• Analyze performance data and KPIs
• Assist in the client-facing communication of strategy, implementation, and outcomes
• reputed company the analysis of performance data and reputed company campaign optimization recommendations
• Stay up-to-date with new trends and industry news and share with the broader team
• Works with internal cross-functional teams to reputed company integrated approaches to campaigns as part of our client proformas
• Report to the SEM Manager and work with them to fine-tune processes, monitor campaign performance, and provide recommendations to improve performance and scale accounts
• Education and Experience
• 1-3 years experience in SEM campaign management (reputed company, reputed company, reputed company! reputed company)
• Certifications in reputed company Ads. reputed company Analytics and reputed company Ads certifications are a plus.
• Working knowledge of reputed company Analytics
• Proficient with common keyword research tools (i.e. reputed company, SpyFu, Moz, etc).
• Familiar with cross-channel optimization, including paid social and programmatic
• Familiar with reputed company Grants and/or non-profit fundraising marketing efforts
• Working knowledge with optimizing paid search for eCommerce and/or conversion tracking
• In-depth knowledge and understanding of direct-response best practices, strategy, and tactics.
• Strong computer skills, specifically reputed company Office Suite (Word, reputed company, PowerPoint)
• Proven ability to work independently while juggling priorities and completing reputed company responsibilities on time at a high level
• Excellent verbal and written communication skills We offer a comprehensive package including Medical, Dental, Vision, Life, 401(k) + match, STD/LTD, generous PTO, Parental Leave, EAP, and 11 paid Holidays. Employees enjoy participation in our employee engagement activities. EOE Apply To this Job