Retention Manager - B2C Subscriptions
Company Overview Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity. We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them. The Role As our Retention Manager, you will own the subscription growth framework by turning user engagement into predictable, long-term business value. You will directly impact global scale by defining our activation metrics and designing experiments that move user habits at scale.
Key Responsibilities
Architect the retention model by identifying leading indicators like activation rates and habit loops to drive subscriber health. Discover the "Aha! Moment" and scale onboarding programmes to guide new users to value faster. Execute cross-functional experiments across product features, onboarding flows, and CRM channels to improve retention drivers. Lead churn interventions by diagnosing root causes and distinguishing between voluntary and involuntary churn. Drive alignment across Product, Data, and Engineering to instrument the funnel and prioritize retention goals. Deliver weekly health metrics, forecasting retention trends 30–90 days out based on upstream behavioral signals.
Qualifications
Proven growth background managing retention or subscription models through data-driven product frameworks. Strong analytical mindset with experience mapping user journeys, defining activation metrics, and analyzing churn. Experimentation expertise running A/B tests across product features, in-app messaging, or CRM loops. Natural cross-functional leadership capable of influencing product, engineering, and data teams toward shared goals.
Nice to Have
Experience scaling mobile app subscription products globally. Background working in a fast-paced, hyper-growth tech scale-up. Benefits & Perks 100% Remote flexibility allowing you to work from anywhere within the designated European time zones. Work-life balance with flexible scheduling and a high-trust culture that values impact over hours. Global growth opportunities within an inclusive, diverse, and fast-scaling international team.