[Remote] Website Migration Content Specialist
Note: The job is a remote job and is open to candidates in USA. STAND 8 provides end-to-end IT solutions to enterprise partners across the United States. The Website Migration Content Specialist role focuses on content migration, CMS content management, website quality assurance, and SEO best practices to support the digital ecosystem transformation for U.S. dealers.
Responsibilities
- Create, customize, edit, and format content within the Content Management System (CMS) - Storyblok - to ensure a consistent and engaging user experience across dealer websites
- Analyze and migrate dealers' current websites to the new dealer website platform, ensuring accuracy and consistency
- Create unique dealer websites, including page layouts, content, imagery, and SEO optimization, utilizing Storyblok, marketing and design guidelines, templates, best practices, technical requirements, and editorial guidelines
- QA dealer websites to identify and address any issues related to formatting, links, and overall presentation
- Assist in designing a smooth onboarding experience for dealers based on existing systems and dealer requirements
- Collaborate with an international team of Content Managers, dealers, internal teams, support teams, and product teams
- Create and maintain documentation for content management processes and guidelines, and implement continuous process improvement efforts based on learnings
- Promote the new website platform and manage expectations with dealers
- Provide training and support to dealers, their agencies, or other content contributors on Storyblok best practices, content management processes, and tools
- Provide new feature roll-out support to dealers, troubleshooting support, frequently asked questions documentation, documentation of dealer requirements and feedback etc
- Follow website & SEO best practices and serve as a subject matter expert to internal teams
Skills
- Bachelor's degree in digital marketing, communications, web design or similar required
- 2 - 5 years of experience in the North American automotive industry, Digital Marketing industry, or related field
- 2 - 5 years of experience as a Content Manager / Author or similar role, with a focus on content management within Storyblok or similar CMS
- Experience with Search Engine Optimization (SEO)
- Experience in managing complex projects and/or marketing technology operations
- Previous experience in cross-functional teams and projects required, preferred with international teams
- Knowledge of dealership digital marketing processes in the automotive industry is helpful
- Advanced experience with standard MS Office applications (Excel, Word, PowerPoint, etc.)
- Exceptional attention to detail and commitment to delivering high-quality content
- Ability to effectively work within a cross-functional team and adapt to changing requirements
- Ability to analyze complex problems, proactively propose effective solutions, and troubleshoot issues efficiently
- Knowledge of digital marketing beneficial
- Knowledge of Consent Management Platforms beneficial
- Knowledge of Tag Management, preferably with the Tealium Tag manager, beneficial
- Strong written and verbal communication skills with the ability to convey technical information in a clear and understandable manner
- Willingness to learn new technologies and tools as needed
- Ability to prioritize and work under tight deadlines
- Strong team player with excellent interpersonal skills
- Independent and fast work style, high dedication and motivation
Benefits
- Medical coverage and Health Savings Account (HSA) through Anthem
- Dental/Vision/Various Ancillary coverages through Unum
- 401(k) retirement savings plan
- Paid-time-off options
- Company-paid Employee Assistance Program (EAP)
- Discount programs through ADP WorkforceNow
Company Overview