[Remote] VP, Marketing (must have Health Tech HCP/Pharma experience); Series A
Note: The job is a remote job and is open to candidates in USA. PrescriberPoint is a Series A healthtech company focused on improving the prescription journey for healthcare providers and patients. They are seeking a strategic VP of Marketing to lead their marketing function across digital agency and corporate marketing, driving innovative campaigns and building brand awareness within the healthcare ecosystem.
Responsibilities
- Provide executive level guidance of the marketing function; can advocate and defend positions with grace and ease
- Stay at the forefront of AI-enabled marketing innovations that advance both client and our goals
- Drive a continuous improvement and testing culture to maintain competitive advantage
- Iterate KPIs and comprehensive reporting frameworks to measure campaign effectiveness
- Provide actionable, real-time campaign feedback through data and insights
- Use data-driven insights to continuously optimize performance and inform future strategy
- Create executive-level reporting that demonstrates value and informs strategic decisions
- Ensure all marketing activities comply with relevant industry regulations
- Maintain the highest standards of data privacy and ethical marketing practices
- Build and sustain trust with our ecosystem through transparent, compliant marketing approaches
- Stay current on evolving regulatory requirements and implement necessary changes proactively
- Nurture and grow a high-performing teams through feedback, coaching, mentorship, and professional development
- Develop proactive hiring plans to scale team capabilities in alignment with business growth
- Foster a culture of innovation, collaboration, and continuous learning
- Drive team engagement and retention with emphasis on strong eNPS scores
- Oversee operational excellence in campaign execution and client deliverables
- Develop scalable processes that support growth while maintaining quality
- Manage relevant client onboarding processes with focus on seamless experience
Skills
- 12+ years of progressive experience in digital media, healthcare marketing, and/or commercial pharmaceuticals
- Experience serving both pharma manufacturers and the HCP ecosystem is required
- Palpable prowess in corporate marketing/brand building
- Has fearlessly pursued ideas to their conclusion
- Uses AI in current workflows and has a track record of team adoption
- Proven track record of building cohesive, high-performing teams across varied experience levels, from early-career contributors through senior managers
- Skilled at meeting people where they are: hands-on coaching for those still building core craft, stretch opportunities for those ready to lead, and the candid feedback that helps both grow
- Bachelor's degree in Marketing, Business, Health Informatics, or related field (MBA or advanced degree strongly preferred)
- Deep understanding of healthcare provider workflows and personas
- Knowledge of pharmaceutical regulatory frameworks
- Strong analytical skills with demonstrated experience interpreting and acting on marketing performance metrics
- Familiarity with programmatic advertising platforms, marketing automation, and multi-channel campaign orchestration
- Understanding of AI applications in marketing and willingness to explore emerging technologies
- Excellent communication skills with ability to influence at all organizational levels
- Strong team-building capabilities with track record of developing talent
- Outstanding client-facing skills and ability to build trusted partnerships
- Strategic thinker with tactical execution abilities
- Data-driven decision maker who balances analytics with creative marketing instincts
- Comfort with ambiguity and building processes from scratch
- Experience working with/for agencies is strongly preferred
- Experience working for an early-stage healthtech is strongly preferred
- HubSpot veteran with deep, hands-on platform expertise is highly preferred
Benefits
- 20% bonus
- Equity
- 401(k) w/matching
- All kinds of insurance (including matching HSA and pets!)
- Commute from your kitchen
- Open PTO (which leaders use!)
- Remote stipend
- Yearly education budget
Company Overview