[Remote] VP Marketing

Note: The job is a remote job and is open to candidates in USA. Work in Ottawa is partnering with Global Spatial Technology Solutions (GSTS), a Global Maritime Intelligence company, to find a VP of Marketing. This role is focused on establishing a world-class marketing strategy and execution for GSTS's maritime AI platform, impacting growth and commercialization in the Defence & Security and Shipping/Supply Chain sectors.

Responsibilities

• Own marketing strategy and execution to grow pipeline and bookings across two motions: Defence & Security and Shipping/Supply Chain
• Positioning and messaging leadership: Clarify ICPs and personas per segment, and sharpen value proposition, differentiation, and proof points
• Sales enablement and field support: Build and maintain core sales assets (pitch deck, brochures, case studies, solution briefs) aligned to buyer stages and objections
• Event and conference engine: Plan and execute conference strategy end-to-end
• Demand generation with measurement discipline: Establish the channel mix appropriate to stage (events, outbound support, partners, targeted inbound), and reporting tied to pipeline and closed revenue
• Content system leadership: Build an efficient content production workflow that reduces iteration cycles, while ensuring domain accuracy and customer resonance
• Brand and website ownership: Lead website and brand refresh efforts, ensuring the story, visuals, and proof align with GSTS’s dual-use credibility
• Cross-functional alignment: Partner tightly with Sales, Customer Success, and Product/Technology to ensure marketing claims match reality, feedback loops are tight, and customer insights shape messaging and content priorities
• Build the marketing operating system: Define marketing KPIs, reporting cadence, planning rhythm, and handoffs with Sales and RevOps

Skills

• 10+ years as a leader in B2B marketing, including experience in SaaS or enterprise software, ideally in complex, regulated, or technical domains
• Relevant domain experience marketing to one or more relevant sectors: defence/security, maritime, supply chain/logistics, geospatial
• Proven experience building a marketing engine in an early-stage B2B SaaS startup, including establishing the fundamentals (ICP, positioning, funnel, pipeline reporting, lead lifecycle, handoffs) and scaling output with a lean team
• Comfortable working in a business with limited brand presence and building the marketing foundation required to scale revenue materially over the next 24–36 months
• Strong product marketing capability: positioning, messaging, segmentation, persona development, competitive differentiation, and proof-point storytelling
• Experience producing high-quality sales enablement assets and running a content program that supports long-cycle enterprise deals
• Strong operational discipline with marketing metrics: Comfortable with funnel definitions, conversion rates, attribution basics, and pipeline reporting. Experience working closely with Salesforce/CRM and RevOps processes
• Proven ability to work effectively with sales/technical SMEs to produce accurate content in domain-heavy environments
• Excellent executive communication skills: can operate credibly with the CEO, COO, CSO, CPTO, and external stakeholders
• Candidates must pass a criminal background check and provide two professional references
• All candidates must be eligible for Canadian Controlled Goods Program (CGP) clearance

Benefits

• Competitive salary and PTO
• 100% employer-paid health and dental benefits for you and your family
• Annual HSA/FSA allotment
• Access to virtual mental and physical health professionals
• Annual professional development spend
• One-time tech allowance
• Remote-first culture: Enjoy the flexibility of hybrid work. Though this role would ideally be based in Ottawa, the employee will have the freedom to work from home as required.

Company Overview