[Remote] VP, Consumer Growth & Marketing (Hybrid/Remote: Madison, WI)

Note: The job is a remote job and is open to candidates in USA. TruStage is dedicated to making a brighter financial future accessible to everyone, emphasizing a people-first approach. They are seeking a performance-driven senior marketing leader to own and scale their consumer growth engine, focusing on acquisition, engagement, retention, and lifetime value through innovative marketing strategies.

Responsibilities

• Own and Scale the End‑to‑End Consumer Growth Engine
• Drive profitable growth with clear accountability to CAC, LTV, IRR, retention, and revenue outcomes
• Attribute marketing actions directly to business results through disciplined measurement and optimization
• Lead AI‑first consumer marketing strategies, including precision targeting and segmentation, personalization, and next‑best‑action decisioning
• Build and scale personalized and predictive marketing capabilities that adapt experiences based on behavior, value, and intent
• Move the organization from static campaigns to journey‑based experiences that optimize engagement across the full lifecycle
• Scale high‑performing acquisition channels (e.g., digital, direct mail, partnerships) with strong unit economics
• Lead marketing mix optimization to continuously improve efficiency, reach, and incremental lift
• Ensure marketing spend follows customer value, reallocating investment toward the highest‑return journeys
• Build and optimize lifecycle marketing capabilities across CRM, email, personalization, and automated journeys
• Drive lifetime value expansion through cross‑sell, multi‑product adoption, and retention strategies
• Deliver 'surround‑sound' engagement that turns campaigns into cohesive, high‑performing customer journeys
• Launch and scale referral, advocacy, and loyalty programs to amplify organic growth
• Own B2B2C audience strategy and performance across partner‑led consumer journeys
• Partner with Brand, Creative and B2B Marketing to align consumer growth strategies with partner ecosystems
• Ensure consistent measurement and performance accountability across direct and partner‑driven growth motions
• Partner closely with Product, Analytics and Marketing Operations to align growth priorities and execution
• Lead, coach, and develop a high‑performing consumer growth and lifecycle organization
• Foster a culture of accountability, experimentation, and data‑driven decision‑making

Skills

• Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred
• 15+ years of progressive experience in consumer growth, lifecycle marketing, or performance marketing leadership roles
• Demonstrated experience owning and scaling full‑funnel consumer growth engines, with accountability for acquisition, retention, lifetime value, and unit economics
• Proven ability to design and operationalize AI‑first growth strategies, including personalization, precision targeting and segmentation, next‑best‑action, and predictive marketing
• Strong background in marketing attribution, experimentation, and measurement, with the ability to clearly link marketing actions to CAC, LTV, IRR, retention, and revenue outcomes
• Ability to influence and partner with senior leaders across Product, Distribution, Analytics, and P&L ownership in a complex, matrixed organization
• Demonstrated people‑leadership experience building and leading high‑performing, multidisciplinary teams with clear accountability for outcomes, performance management, and talent development
• Experience shifting organizations from campaign‑led execution to journey‑based, lifecycle‑driven marketing models
• Background in marketing mix optimization and spend reallocation based on customer value and incremental return
• Experience driving cross‑sell, multi‑product adoption, and loyalty strategies to expand lifetime value
• Experience operating across direct‑to‑consumer and B2B2C growth models, including partner‑led consumer journeys
• Experience in regulated or complex environments such as financial services, insurance, or banking
• Familiarity with modern growth technology stacks (CRM, CDP, personalization engines, experimentation platforms, analytics)

Benefits

• Annual incentive (bonus) plan
• Medical
• Dental
• Vision
• Employee assistance program
• Life insurance
• Disability plans
• Parental leave
• Paid time off
• 401k
• Tuition reimbursement
• Flexible workplace that allows for work-life balance
• Flexibility, including working in a place you prefer
• Invest in technology and other tools that will make hybrid working normal rather than an exception

Company Overview

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