[Remote] Vice President of Marketing

Note: The job is a remote job and is open to candidates in USA. ECG Management Consultants is a leading healthcare consulting firm with over 50 years of experience. They are seeking a Vice President of Marketing to develop and execute a growth-oriented marketing strategy that enhances brand awareness and client engagement.

Responsibilities

• Define and lead a comprehensive marketing strategy aligned to firm priorities, growth targets, and sector focus areas
• Serve as the strategic bridge between division leaders, product leaders, and marketing, and align marketing strategy, priorities, and planning
• Partner with executive and division leadership to translate strategic objectives into targeted go-to-market plans
• Identify opportunities to strengthen market positioning, differentiate offerings, and expand share in priority segments
• Define and lead the firm’s product marketing strategy, with a focus on clearly articulating and packaging ECG’s analytics capabilities and differentiated offerings
• Partner with Analytics Hub and division leadership to translate complex capabilities into compelling, client-facing value propositions
• Ensure the firm’s digital presence reflects a modern, product-oriented narrative, showcasing analytics-driven insights, tools, and impact in a clear and accessible way
• Develop go-to-market strategies for new and evolving analytics offerings, including messaging, launch planning, and sales enablement
• Direct and evolve the firm’s brand, ensuring clarity, consistency, and differentiation across all channels
• Shape the firm’s voice and narrative, reinforcing thought leadership and market credibility
• Ensure alignment between firm strategy and brand strategy
• Oversee the design and execution of integrated marketing campaigns that drive awareness, engagement, and pipeline
• Strengthen digital marketing capabilities, including content strategy, social media, and web presence
• Partner closely with business development teams to align marketing efforts with revenue generation goals
• Lead the development of high-impact thought leadership aligned to the firm’s expertise and priorities as well as market trends
• Establish a structured, scalable content strategy that supports both brand building and demand generation
• Ensure the quality, relevance, and differentiation of all external-facing materials
• Oversee the firm’s events strategy, including hosted events, sponsorships, and industry presence
• Ensure events are aligned with strategic priorities and deliver measurable ROI
• Build and lead a high-performing marketing team, fostering a culture of accountability, innovation, and continuous improvement
• Establish clear KPIs and performance metrics to track marketing effectiveness and ROI
• Optimize marketing processes, tools, and technologies to support scale and efficiency

Skills

• 10 to 12+ years of progressive B2B marketing experience, including leadership roles in complex, matrixed organizations such as top-tier consulting, professional services, PE-backed services, or enterprise SaaS environments
• Bachelor's degree in marketing
• Proven success developing and executing enterprise marketing strategies that drive measurable growth, market positioning, and revenue impact
• Demonstrated ability to elevate and differentiate a firm's brand, positioning, and thought leadership in competitive markets
• Track record of building and scaling integrated demand generation programs that directly influence pipeline and align tightly with sales/business development
• Strong command of modern B2B marketing capabilities, including digital marketing, content strategy, and multichannel campaign execution
• Experience leading events and client engagement strategies that strengthen relationships and support commercial objectives
• Proven ability to build, lead, and develop high-performing marketing teams, with strong operational discipline and KPI-driven management
• Demonstrated ability to act as a strategic adviser to executive leadership and operate as a peer to senior business leaders in a matrixed environment
• Track record of helping reposition or modernize a firm's go-to-market approach, brand, or marketing function into a true growth engine
• Ability to travel up to 25% of the time
• MBA preferred

Benefits

• Annual incentive compensation program
• Medical, dental, and vision coverage
• 401(k) matching program
• Unlimited PTO
• Other wellness programs

Company Overview