[Remote] Vice President Marketing, Rare Epilepsy
Note: The job is a remote job and is open to candidates in USA. Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. The VP Rare Epilepsy Marketing is responsible for defining and executing the overall Rare Epilepsy marketing vision and commercialization strategy to drive successful brand performance and long-term business growth.
Responsibilities
- Lead the development and execution of the US Rare Epilepsy marketing vision and commercialization strategy in partnership with the BU Head and key cross-functional leaders
- Drive launch readiness, market shaping, existing product performance, lifecycle planning, and customer engagement strategies across the Rare Epilepsy portfolio
- Ensure alignment of brand positioning, segmentation, messaging, and business objectives across the organization
- Develop patient, caregiver, payer, and HCP-centered strategies that improve diagnosis, treatment, and customer experience
- Oversee integrated go-to-market planning, disease-state education, omnichannel engagement, and field readiness initiatives
- Leverage market insights, analytics, and competitive intelligence to optimize strategy, execution, and business performance
- Partner closely with Medical Affairs, Patient Services, Market Access, Sales, Advocacy, and Analytics to shape the Rare Epilepsy ecosystem and support successful commercialization
- Build strong relationships with key opinion leaders (KOLs), advocacy organizations, Epilepsy centers of excellence (COEs), and other key external partners
- Represent the commercial organization at internal leadership meetings, field meetings, advisory boards, and relevant industry engagements, as appropriate
- Build and maintain a high-performing commercial culture focused on purpose-driven executional excellence, and sustainable business performance
- Lead the evolution of Rare Epilepsy marketing capabilities, processes, and organizational effectiveness to support launch excellence and long-term growth
- Oversee HCP personal, patient, non-personal, and omnichannel marketing strategy and execution across the portfolio
- Drive integrated customer engagement strategies tailored to rare disease and specialty neurology audiences
- Leverage data, analytics, and customer insights to optimize marketing performance and business outcomes
- Ensure alignment and execution across extended brand teams and cross-functional stakeholders
- Establish best practices for brand planning, operational excellence, and launch preparedness
- Ensure all marketing initiatives comply with healthcare regulations, industry standards, and company policies
- Maintain a strong understanding of the competitive landscape, payer dynamics, treatment ecosystem, and emerging clinical developments within the rare epilepsy space
- Foster a high-performing, accountable, and innovative marketing culture
- Serves as a member of the BU Senior Leadership Team
- Has mindset of enterprise leadership and holds individuals accountable across functions
- Provides leadership across the extended brand team and key cross-functional partners
- Aligns teams around strategic priorities and business objectives to drive execution and results
- Develops, coaches, and empowers high-performing marketing leaders and teams
- Build organizational capabilities to support launch excellence and long-term portfolio growth
- Champions a culture of curiosity, adaptability, accountability, and collaboration
- Recruit and retain top commercial talent, while building strong succession planning and organizational capability
- Leads talent development and succession planning to ensure future organizational success
Skills
- Accredited bachelor's degree
- 12+ years of biopharmaceutical commercial experience including specialty therapeutics, sales, marketing, market access, or launch commercialization
- 10+ years of specialty brand marketing experience, digital marketing, omnichannel strategy, and digital transformation
- 5+ years of people leadership experience developing high-performing teams
- Previous second-line leadership experience
- Strong command of strategic marketing, launch planning, customer engagement strategy, execution, and analytics
- Experience developing disease-state education, market shaping, and customer engagement strategies
- Strong analytical and data interpretation skills, with the ability to translate insights into actionable recommendations
- Strong understanding of the patient, caregiver, and HCP experience within rare and specialty disease states
- Enterprise mindset with the ability to drive measurable and sustainable business outcomes
- Strong communication, relationship management, and cross-functional leadership skills
- Demonstrated ability to influence across the organization and drive business growth
- Strong executive presence and presentation skills
- Accredited MBA or master's degree
- Expertise in Neuro Rare, rare disease, epilepsy, or neurology pharmaceutical marketing
- Experience leading successful product launch and pre-launch market development initiatives
- Experience developing complex patient service and distribution/HUB models
- Commercial cross-functional knowledge specific to specialty therapies and complex patient treatment journeys
- Experience engaging advocacy organizations, centers of excellence, and specialty provider networks
- Experience leading omnichannel marketing strategies across personal and non-personal promotion
- Understanding of specialty access pathways, referral networks, and complex treatment journeys
- Ideal candidate based in Deerfield, IL
Benefits
- Eligibility for a 35% bonus target based on company and individual performance
- Eligibility to participate in the company’s long-term incentive plan
- Flexible paid time off (PTO)
- Health benefits to include Medical, Dental and Vision
- Company match 401k
Company Overview