[Remote] Vice President, Marketing - Gainbridge

Note: The job is a remote job and is open to candidates in USA. Group 1001 is a consumer-centric, technology-driven family of insurance companies, and they are seeking a Vice President of Marketing for Gainbridge. The role involves owning the entire marketing function, leading brand strategy, managing media performance, and driving growth through innovative marketing initiatives.

Responsibilities

• Own the entire marketing function including brand, growth, lifecycle, measurement, and Martech infrastructure
• Own the brand funnel and the creative strategy behind it
• Management of the full media mix and are accountable for acquisition cost and volume
• Own the Haus relationship, test design, and the discipline of turning measurement into planning inputs
• Take the lead on Martech strategy
• Assess the current composition, capabilities and gaps of the marketing team and develop a staffing plan
• Work closely with product and design to keep roadmaps aligned and ensure brand voice and design language are consistent
• Activate significant sponsorship assets and work with the corporate sponsorships team
• Decide what and to whom work will be outsourced and hold those relationships accountable
• Other duties as assigned

Skills

• Bachelor's Degree in Marketing, Business, Communications or a related field
• 15+ years' experience leading marketing, with meaningful time spent in a direct-to-consumer financial services company. The successful candidate will have ‘been there and done that' in a competing company, not an ad agency or an adjacent department/organization
• Fluency in MMM, incrementality testing, and geo-lift design with the ability to have direct conversation about the limitations of each
• Experience with products that require regulatory review of marketing materials
• Exceptional leadership, organizational and strategic thinking skills are essential
• Ability to build and sustain partnership with stakeholders both internal and external
• Proven experience managing an eight-figure budget across brand and performance with the ability to concisely describe how you allocated, measured impact and moved money to drive successful results
• Outstanding communication skills both verbal and written
• Master's degree with a concentration in Marketing is preferred
• Experience marketing to a 40+ demographic
• Experience activating major sponsorships and measuring impact
• A real point of view on AI in marketing operations, and evidence that you're already using it

Benefits

• Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package.
• Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.
• Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability.
• All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.
• Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.

Company Overview