[Remote] Trade Marketing & Brand Activation Manager

Note: The job is a remote job and is open to candidates in USA. Cloetta is Northern Europe’s leading confectionery company, and they are seeking a U.S. Trade Marketing & Brand Activation Manager to support the execution of marketing initiatives and retailer activation programs in the U.S. market. This role involves managing marketing plans, adapting global assets for local engagement, and collaborating with various teams to enhance brand growth across multiple channels.

Responsibilities

• Execute U.S. marketing initiatives aligned with global brand strategies and priorities
• Adapt global assets and toolkits for U.S. retailer and consumer needs
• Coordinate project timelines and own the successful delivery of marketing programs
• Ensure consistent brand execution across retail, digital, and experiential touchpoints
• Create sell-in materials, retailer programs, and shopper marketing initiatives
• Lead retailer presentations, category reviews, and activation plans alongside the Sales team
• Lead retail promotions and retailer-specific marketing programs
• Ensure brand consistency across all retailer-facing materials
• Independently manage trade shows, sampling events, retailer meetings, and consumer experiences that introduce Cloetta brands to U.S. shoppers
• Own influencer, social, and experiential programs in partnership with agency partners
• Execute launch initiatives and promotional programs across key channels
• Manage U.S. creative, digital, PR, and experiential agencies
• Manage timelines, project deliverables, and activation calendars
• Connect global and local stakeholders to ensure aligned execution
• Analyze U.S. consumer trends, category dynamics, and competitive activity to inform business strategy and decision-making
• Lead evaluation of marketing and promotional performance, providing strategic insights and recommendations to optimize effectiveness
• Identify and drive opportunities to enhance retailer partnerships, strengthening engagement and activation impact

Skills

• 3–6 years in trade marketing, shopper marketing, retailer marketing, brand activation, or related CPG marketing roles
• Experience supporting retailer programs and retailer-facing initiatives
• Proven ability to manage projects across multiple stakeholders and channels
• Experience working with agencies, sales teams, and cross-functional partners
• Strong communication, presentation, and organizational skills
• Strong execution and project management capabilities
• Commercially aware and customer-focused
• Collaborative and team-oriented
• Comfortable operating in a fast-moving growth environment
• Organized, proactive, and adaptable
• Willing to roll up your sleeves and contribute wherever needed
• Comfortable operating with ambiguity and managing multiple priorities
• Experience within food, beverage, confectionery, consumer packaged goods, or retail industries preferred

Benefits

• Health, dental, vision, and 401k with company match
• Generous PTO package
• Performance bonus
• Flexible working hours, we are a big advocate of a good work-life balance.

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