[Remote] Sr. Director, Marketing Analytics (Media Analytics focus)
Note: The job is a remote job and is open to candidates in USA. Nutrafol is a pioneering company in hair wellness, dedicated to helping individuals grow into the best version of themselves. They are seeking a Senior Director of Marketing Analytics & Data Science to lead measurement strategies and enhance the marketing analytics team's capabilities through advanced modeling and data science expertise.
Responsibilities
- Measurement & modeling — provide senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics. Lead the technical implementation of MTA 2.0, partnering with the team that owns strategy and roadmap
- Methodology & rigor — pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches so stakeholders know which signal to trust for which decision. Bring clarity to complex methodological questions, including privacy-resilient measurement
- AI & advanced analytics — apply ML, statistical modeling, and AI (including LLM-based workflows and modeled conversions) to improve measurement quality, speed, and scalability
- Mentorship — develop team members on measurement craft, modeling depth, and data science methods. Build advanced analytics capability within the function over time
- Cross Functional Communication — translate technical measurement outputs into clear language for marketing, finance, and executive audiences. Support the team's credibility in cross-functional forums
- Own the strategy for MTA revamp, including implementation, validation, and trust — with clear reconciliation against MMM and incrementality
- Ensures measurement rigor is visibly elevated across the portfolio
- Introduce and test AI and modern analytics platforms to improve overall capabilities and measurement effectiveness
- Manage methodological choices, ensuring they’re well-documented, defensible, and trusted by business stakeholders
Skills
- 10+ years of experience in marketing analytics and measurement roles, with significant time in senior positions
- Deep expertise across MMM, multi-touch attribution, incrementality testing, website analytics, and growth/funnel analytics
- Hands-on background building or leading MMM and MTA models — with depth to implement, not just oversee
- Strong data science foundation: regression, Bayesian methods, time-series, and ML applied to marketing measurement
- Applied AI experience in marketing analytics — LLM-based workflows, modeled conversions, or measurement automation
- Proficiency in SQL and Python (or R); familiarity with GA4, CM360, and BI tools
- Experience mentoring analytics talent across measurement and data science
- ECommerce background required; DTC/subscription, and multi-channel experience strongly preferred
- Strong communicator; ability to influence cross-functional teams and Leaders across the organization
- Comfortable as a senior partner supporting a team that owns strategic direction
- Experience applying generative AI or LLMs to analytics workflows (insight generation, automation, self-serve)
- Hands-on knowledge of privacy-resilient measurement approaches (server-side tracking, modeled conversions, data clean rooms)
- Familiarity with modern data stack tools (Snowflake, BigQuery, dbt) and BI platforms (Looker, Tableau, Power BI)
Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance discounts and benefits
Company Overview