[Remote] Senior Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Workiva is redefining how the world’s leading organizations manage carbon accounting, sustainability data, and reporting in an AI-driven era. They are seeking a Senior Product Marketing Manager to shape and execute the go-to-market strategy for their Sustainability Management solutions, focusing on product innovation and market strategy.
Responsibilities
- Develop differentiated positioning and messaging that clearly communicates the value of Workiva’s Sustainability Management solutions
- Shape how we engage sustainability, finance, risk, legal, and compliance buyers, translating complex regulatory, data, and reporting challenges into clear business value
- Translate platform capabilities, including AI-enabled innovation, into compelling narratives that resonate across campaigns, content, events, and sales conversations
- Bring Workiva’s point of view on sustainability management, connected reporting, ESG data governance, and regulatory disclosure readiness to life across marketing channels
- Partner with Product Management to understand roadmap priorities and translate capabilities into market-ready messaging, launch plans, and enablement
- Lead cooperative efforts across Sales, Customer Success, Demand Generation, Content, and Field Marketing to deliver cohesive, high-impact campaigns and integrated GTM execution
- Foster alignment among internal stakeholders around launch priorities, buyer needs, competitive insights, and field feedback
- Lead go-to-market strategy and execution for assigned Sustainability Management capabilities, from market insight to launch planning to field enablement
- Develop launch materials, pitch narratives, objection handling, competitive positioning, and customer-facing messaging
- Enable Sales with tools, narratives, and insights that help accelerate pipeline, improve buyer engagement, and increase win rate
- Measure the effectiveness of go-to-market activities, using insights to optimize future launches, campaigns, and enablement
- Embed AI into the core of PMM to power our go-to-market engine: automating competitive research to identify market gaps, using generative models to pressure-test messaging against specific personas, and leveraging AI-driven insights to accelerate product discovery
- Bring customer, buyer, competitive, and regulatory insights into the business to inform messaging, product direction, and go-to-market strategy
- Navigate ambiguous market shifts, including evolving sustainability regulations, reporting frameworks, buyer expectations, AI, and competitive offerings to deliver clear business context to internal teams
- Partner with customer-facing teams to understand field feedback, evaluate buyer objections to identify customer needs and emerging market opportunities
- Translate market insight into actionable recommendations that strengthen Workiva’s sustainability positioning and commercial execution
Skills
- 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles
- Bachelor's Degree in marketing, business, communications, sustainability, or a related field
- Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for enterprise software solutions
- Experience with sustainability, ESG, climate, risk, compliance, regulatory reporting, or financial reporting preferred
- Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value
- Demonstrated ability to support pipeline, adoption, customer engagement, and sales effectiveness through go-to-market strategy and enablement
- Strong collaborator with the ability to influence stakeholders across Product, Sales, Marketing, Customer Success, and other teams
- Strong understanding of enterprise buyers and the ability to turn customer and market insight into competitive advantage
- Ability to understand and communicate how AI-enabled capabilities create customer value in sustainability management workflows
Benefits
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match and comprehensive employee benefits package
- Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
Company Overview
Company H1B Sponsorship