[Remote] Senior Principal - Bank & Credit Union Marketing (Remote)

Note: The job is a remote job and is open to candidates in USA. Vericast is a financial institution performance partner that helps banks and credit unions drive growth through data and technology. They are seeking a Senior Principal for Bank & Credit Union Marketing to develop new business opportunities and lead marketing transformation initiatives within the sector.

Responsibilities

• Drive revenue growth by expanding existing banking and credit union client relationships and acquiring new "on-strategy" clients; Own and exceed annual revenue targets of $5M-$12M through consultative selling of marketing strategy and transformation services; Develop and maintain C-level relationships with CMOs, heads of retail banking, heads of lending, Chief Compliance Officers, and other senior executives at target financial institutions; Lead and mentor multi-disciplinary teams of Account Executives, strategists, creatives, and data analysts to drive successful opportunity pursuit; Lead proposal development, pitch presentations, and contract negotiations for complex, multi-million dollar marketing engagements; Identify cross-sell and upsell opportunities within existing accounts to maximize client lifetime value; Position the firm as the premier marketing strategy partner for mid-market banks and credit unions
• Serve as the expert lead on campaign strategy, including audience selection, omni-channel execution, and marketing analytics; Ensure successful implementation of marketing technology solutions and data-driven marketing capabilities; Continuously monitor marketing performance and client satisfaction to ensure business outcomes and long-term value realization; Drive innovation in service offerings, methodologies, and delivery approaches; Act as trusted advisor to client executives on marketing transformation and customer growth strategies

Skills

• Bachelor's degree required
• Minimum 15+ years of experience in management consulting, marketing consulting, or agency leadership roles
• Demonstrated track record of success in financial services, with deep expertise in retail banking and/or credit union sectors
• Proven ability to consistently meet or exceed sales targets of $5M+ annually
• Experience leading complex marketing transformation engagements for financial institutions
• Track record of building and maintaining C-level client relationships
• Partner, Managing Director, Principal, or Senior Manager level experience required
• Deep understanding of consumer/retail banking marketing, including customer acquisition, retention, and growth strategies
• Expertise in both traditional (direct mail, branch marketing) and digital marketing channels
• Comprehensive knowledge of marketing technology (MarTech) and advertising technology (AdTech) solutions
• Proficiency in marketing analytics, campaign performance measurement, and ROI optimization
• Understanding of banking regulations and compliance requirements affecting marketing activities
• Knowledge of current trends in financial services marketing, including personalization, AI/ML applications, and omnichannel strategies
• Exceptional consultative selling skills with ability to identify client needs and craft compelling value propositions
• Outstanding executive presence and communication skills (written, verbal, and presentation)
• Proven ability to lead and inspire high-performing, cross-functional teams
• Strong project and portfolio management capabilities
• Financial acumen to manage P&L responsibilities and drive profitable growth
• Entrepreneurial mindset with ability to operate autonomously while collaborating effectively
• Strategic thinker who can translate business objectives into actionable marketing strategies
• Client-focused approach with commitment to delivering exceptional value
• Intellectual curiosity and passion for continuous learning
• Ability to thrive in a fast-paced, dynamic environment
• Strong ethical standards and professional integrity
• Cultural fit with collaborative, results-oriented team environment
• MBA or advanced degree in Marketing, Business, or related field (strongly preferred)
• Professional certifications in marketing, digital strategy, or financial services a plus
• Previous experience at Big 4 consulting firms, Tier 1 consultancies, or leading marketing agencies strongly preferred

Benefits

• Position is eligible for a generous commission component; more information will be provided on the commission program for this role during the interview process.
• Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance.
• A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available

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