[Remote] Senior Paid Media Specialist

Note: The job is a remote job and is open to candidates in USA. Advirtis is a remote digital marketing agency focused on supporting marketing agencies and their clients. They are seeking a Senior Paid Media Specialist to build, launch, and manage Google Ads and Meta Ads campaigns across a high-volume portfolio of client accounts while ensuring performance optimization and quality assurance.

Responsibilities

• Build, launch, and manage Google Ads and Meta Ads campaigns across a high-volume portfolio of client accounts
• Develop account structures, targeting, and bidding strategies aligned to each account's goals and budget
• Apply Advirtis's white-label playbooks and SOPs consistently across accounts
• Continuously monitor and optimize campaigns: bids, budgets, audiences, creative rotation, and placements
• Identify underperformance early and take corrective action before it becomes a client-facing issue
• Balance pacing and performance across dozens of concurrent accounts without losing quality on any single one
• Deliver clear, accurate performance reporting tied to each account's goals
• Translate campaign data into specific, actionable next steps for Account Managers and clients
• Review and QA campaign builds and strategies submitted via ClickUp, including those of junior specialists
• Catch errors, inconsistencies, or missed opportunities before work reaches the client
• Help refine and document internal SOPs as platforms and best practices evolve
• Work closely with Account Managers to align paid media execution with client strategy and expectations
• Support audits and strategy development for new and existing accounts
• Escalate technical or platform-level issues to leadership with clear context and recommended solutions
• Act as a go-to technical resource for less experienced specialists
• Support onboarding and training on Advirtis's paid media standards and processes

Skills

• 10+ years of hands-on Google Ads and/or Meta Ads management experience required
• You must have managed a high volume of accounts at once — think 20-40+ active Google Ads and/or Meta Ads accounts simultaneously
• Have spent your career running paid media inside agencies, white-label providers, or platforms
• Have direct experience at a white-label marketing agency, or on the agency/channel-partner side of a platform like Google, Meta, Microsoft Ads, Reddit, or Pinterest
• Are comfortable context-switching across a large portfolio of smaller accounts in a single day
• Want a stable, full-time role with a clear system to plug into
• Demonstrated experience managing a high-volume portfolio — 20-40+ active accounts at once
• Deep, current knowledge of Google Ads (Search, Shopping, Performance Max) and/or Meta Ads (Advantage+, Conversions, Catalog) campaign types and best practices
• Strong analytical skills: comfortable diagnosing performance issues from data, not just dashboards
• A track record of thriving inside an established operational system, SOPs, and team structure
• Excellent attention to detail; comfortable being a quality-control checkpoint for others' work
• Clear, concise communication skills, written and verbal, for both internal and occasional client-facing contexts
• Proficiency with ClickUp and standard reporting tools (Looker Studio, native platform dashboards, etc.)
• Availability during standard business hours, Monday–Friday, 9:00 AM–5:00 PM EST
• External communication (clients/vendors, when applicable): response within 2 hours during business hours
• Internal communication: response within 1 hour during business hours
• PTO requests submitted at least 2 weeks in advance with a clear coverage plan
• Fully remote, with a schedule aligned to standard business hours (Mon–Fri, 9 AM–5 PM EST)
• This is a dedicated, full-time role — we expect your full attention during business hours, without competing client work, side businesses, or freelance obligations
• Google Ads and/or Meta Blueprint certifications
• Prior experience at a white-label digital marketing agency
• Experience on the agency/channel-partner side of platforms like Reddit, Pinterest, or Microsoft Ads
• Experience mentoring or QA-ing the work of junior specialists

Benefits

• Advirtis contributes 30% toward the employee's monthly premium for an Advirtis-sponsored health insurance plan, with the remaining premium deducted from pay. This contribution applies only to Advirtis-offered plans.
• Available coverage: Dental, Vision, and Health
• Observed Holidays: New Year's Eve, New Year's Day, Presidents' Day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving, Friday after Thanksgiving, Christmas Eve, Christmas. Team members observing other religious holidays should coordinate with their direct manager for accommodation.

Company Overview