[Remote] Senior Paid Media Analyst
Note: The job is a remote job and is open to candidates in USA. Avalon Consulting Group is dedicated to helping mission-driven nonprofits raise funds to advance important causes. They are seeking a Senior Paid Media Analyst to build and maintain the measurement framework for digital fundraising programs, ensuring data accuracy and providing actionable insights across various digital channels.
Responsibilities
- Lead the integration and ongoing management of ad server data into Avalon's broader reporting ecosystem
- Build and maintain data pipelines that integrate ad server, paid media, email, and web analytics data
- Analyze de-duplicated conversion data and support the development of multi-touch attribution models that provide a more complete understanding of supporter behavior
- Maintain, troubleshoot, and enhance Avalon’s digital reporting environment, including Tableau dashboards and ETL workflows
- Ensure the integrity, consistency, and reconciliation of data across digital platforms, ad servers, ETL tools, and internal databases
- Develop scalable reporting solutions that enable internal teams and clients to confidently understand performance
- Analyze paid media, email, and cross-channel performance to identify trends, opportunities, and areas for optimization
- Translate complex analytical findings into actionable recommendations for Digital and client teams
- Support testing, forecasting, attribution analysis, and measurement initiatives that improve fundraising outcomes
Skills
- Experience working with paid media, email, web analytics, and digital marketing datasets
- Advanced SQL/T-SQL skills and experience working with large, complex datasets
- Experience building and maintaining Tableau dashboards and reporting solutions
- Hands-on experience with ad server implementation, management, and reporting
- Experience with ETL tools and data ingestion platforms such as Hevo, FiveTran, Windsor, Funnel, or similar
- Experience identifying, troubleshooting, and resolving data discrepancies across reporting environments
- Strong understanding of attribution methodologies, conversion tracking, and digital measurement frameworks
- Experience working with de-duplicated conversion data and multi-touch attribution models
- Experience designing data structures, field mappings, and reporting frameworks that support scalable analytics
- Understanding of platform attribution differences across paid media and email environments
- Experience supporting nonprofit fundraising, donor acquisition, or direct response marketing programs
Benefits
- Employer-paid health, dental, and vision insurance
- Generous paid leave
- Remote work reimbursements
- Employer-paid life and disability insurance
- A safe harbor 401(k) plan
Company Overview