[Remote] Senior Manager, Product Marketing - Growth & Revenue
Note: The job is a remote job and is open to candidates in USA. Mercury is a fintech company that operates with a unique go-to-market strategy involving product-led, sales-led, and partner-led growth motions. The Senior Manager of Product Marketing will own the end-to-end go-to-market strategy, collaborating with various teams to enhance the customer journey and drive revenue growth.
Responsibilities
- Own end-to-end GTM strategy across Mercury's three primary growth motions — product-led, sales-led, and partner-led — including segmentation, messaging, channel planning, and cross-functional execution
- Build and maintain the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex appropriately for self-serve onboarding flows, sales conversations, and partner co-marketing
- Partner closely with the Growth product org on strategy and execution for driving top-of-funnel, conversion, activation, and virality
- Drive pipeline and revenue contribution by partnering with sales leadership on enablement, from battlecards and objection-handling frameworks to deal acceleration content and segment-specific playbooks
- Develop Mercury's partner marketing strategy in collaboration with the partnerships team — including co-marketing programs, partner enablement materials, and joint GTM playbooks that make Mercury the easiest partner to go to market with
- Lead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions
- Define and track the PMM metrics that matter for growth — activation rates, pipeline influence, partner-sourced revenue, segment-level conversion — and use them to continuously improve GTM strategy
Skills
- 10+ years of B2B product marketing experience, with full ownership of GTM strategy — not just launch coordination
- Demonstrated experience driving growth across multiple GTM motions; you've run product-led, sales-led, and partner-led programs, and you understand how they interact
- Strong messaging and positioning craft — you can develop a compelling narrative from scratch, test it with customers, and translate it into assets that actually get used by sales and partners
- Revenue mindset — you track contribution to pipeline, activation, and retention, and you know how to use data to argue for, refine, and defend your strategy
- Experience building sales enablement that lands: playbooks, battlecards, and training that get adopted because they're grounded in real customer conversations
- Ability to lead cross-functional initiatives without direct authority — aligning sales, product, partnerships, and growth teams around a shared GTM plan
- Fintech, banking, or financial services experience — familiarity with the regulatory, trust, and competitive dynamics of this space
- Experience at a company that scaled through multiple GTM channels simultaneously, particularly one with a strong PLG foundation that was extending into enterprise and/or channel
- Data fluency — comfortable pulling your own analysis in Amplitude, Hex, Metabase, or SQL rather than waiting on a data team
Benefits
- The total rewards package at Mercury includes base salary, equity (stock options/RSUs), and benefits.
- Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry.
- New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.
Company Overview