[Remote] Senior Manager, Digital Marketing & Demand Generation
Note: The job is a remote job and is open to candidates in USA. Lenovo is a global technology powerhouse seeking a strategic, data-driven digital marketing leader to accelerate growth across its North America business. This role involves leading digital marketing strategy and demand generation initiatives to drive measurable business outcomes in eCommerce and brand growth.
Responsibilities
- Develop and execute the North America digital marketing strategy aligned with business and brand objectives
- Own digital performance across eCommerce, lead generation, customer acquisition, and conversion optimization
- Identify new digital growth opportunities across paid, owned, and earned channels
- Partner with Sales, eCommerce, Product Marketing, and Brand teams to deliver integrated marketing programs
- Develop the digital plans for new product launches across our platforms
- Support customers accounts to evaluate and recommend digital co marketing investments
- Lead end-to-end demand generation strategies that generate qualified leads and support revenue growth through paid channels (media, affiliates), crm and web optimizations
- Optimize customer acquisition funnels through continuous testing and experimentation on motorola.com
- Improve lead quality, conversion rates, and marketing contribution to the pipeline
- Lead our CRM to drive a full consumer cycle from lead generation to retention strategies
- Collaborate with the ecommerce and marketing Operations teams to improve sales in motorola.com
- Lead the in-house paid media team responsible for campaign strategy, execution, and optimization
- Oversee investments across multiple media platforms including but not limited to google, meta, retail media, programmatic, youtube, streaming, search
- Ensure media investments are optimized for efficiency and effectiveness for the brand and the business
- Introduce best practices in bidding strategies, audience segmentation, creative testing, and budget allocation
- Establish performance measurement frameworks and KPIs across all digital marketing activities
- Leverage analytics tools and dashboards to drive decisions
- Build executive dashboards and regularly communicate campaign performance and optimization recommendations with clear rational and data
- Drive a culture of testing, learning, and data-driven decision making
- Empower innovation such as AI on media optimization tools and analytics
- Lead, coach, and develop leaders while providing leadership across an extended team
- Foster collaboration across media, analytics, eCommerce, creative, pr teams, channels and BTL organization
- Champion continuous learning and adoption of emerging digital marketing technologies and AI-enabled tools
- Partner closely with: Marketing Director, Sales Leadership, eCommerce, Integrate Marketing, Brand Team, Channel Marketing
- Ensure alignment between digital investments, brand evolution and broader business objectives
Skills
- Strategic, data-driven digital marketing leadership experience
- Experience in developing and executing integrated digital marketing programs
- Strong analytical capabilities
- Hands-on digital marketing expertise
- Proven people leadership experience
- Ability to develop and execute digital marketing strategy aligned with business and brand objectives
- Ownership of digital performance across eCommerce, lead generation, customer acquisition, and conversion optimization
- Experience identifying new digital growth opportunities across paid, owned, and earned channels
- Collaboration with Sales, eCommerce, Product Marketing, and Brand teams
- Experience in leading end-to-end demand generation strategies
- Ability to optimize customer acquisition funnels through testing and experimentation
- Experience improving lead quality, conversion rates, and marketing contribution to the pipeline
- Leadership of CRM to drive consumer cycle from lead generation to retention strategies
- Collaboration with ecommerce and marketing Operations teams
- Leadership of in-house paid media team
- Experience overseeing investments across multiple media platforms
- Ability to optimize media investments for efficiency and effectiveness
- Introduction of best practices in bidding strategies, audience segmentation, creative testing, and budget allocation
- Establishment of performance measurement frameworks and KPIs
- Leverage of analytics tools and dashboards for decision making
- Building executive dashboards and communicating campaign performance
- Driving a culture of testing, learning, and data-driven decision making
- Empowerment of innovation such as AI on media optimization tools
- Leadership, coaching, and development of team members
- Fostering collaboration across various teams
- Championing continuous learning and adoption of emerging digital marketing technologies
- Cross-functional collaboration with Marketing Director, Sales Leadership, eCommerce, Integrate Marketing, Brand Team, and Channel Marketing
- Ensuring alignment between digital investments, brand evolution, and broader business objectives
Company Overview