[Remote] Senior Director, edX Brand & Content

Note: The job is a remote job and is open to candidates in USA. 2U is a company dedicated to making learning limitless through its online learning platform, edX. The Senior Director, edX Brand & Content Strategy will define the edX brand, build a scalable content engine, and enhance brand visibility through various digital channels.

Responsibilities

• Define clear, differentiated positioning for edX vs competitors
• Translate into consistent messaging across site, lifecycle, and partner experiences
• Ensure every experience reinforces brand clarity, credibility, and trust
• Build scalable frameworks to maintain consistency across partners and programs
• Own the end-to-end content strategy across SEO, social, and lifecycle
• Align content to measurable outcomes: traffic, conversion, revenue
• Create engaging, persuasive, and learner-focused content that drives conversions and builds brand trust
• Build and scale a high-output content system aligned to traffic, conversion, and revenue
• Leverage AI tools to enhance the creative process, increase output, and accelerate testing
• Define the content and authority strategy required to win in AI-driven discovery in partnership with the SEO team
• Builds authoritative narratives that drive digital reputation and sentiment to ensure that edX is visible, trusted, and cited across search and AI surfaces
• Define messaging frameworks across the full learner journey
• Ensure consistency from first touch through conversion and repeat engagement
• Sets the strategic content direction and partners with Lifecycle team to improve brand-led activation, conversion, and retention
• Define and manage edX’s voice across social, creators, and community platforms
• Ensure edX is present where learners research, validate, and form opinions
• Build repeatable content and distribution systems that reinforce brand

Skills

• 8-10+ years in brand/content with business accountability
• An operator mindset who thrives in a 'build from zero' environment; capable of setting high-level brand strategy but entirely willing to write copy, build assets, and execute
• Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic traffic, visibility, and conversion
• Fluent in applying AI tools to accelerate content production, improve quality, and drive measurable marketing performance
• Experience in marketplace or scaled digital environments
• Operator mindset; builds from zero

Benefits

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

Company Overview