[Remote] Senior Digital Analyst
Note: The job is a remote job and is open to candidates in USA. National University is a leader in creating innovative solutions to education and is seeking a Senior Digital Analyst. This role is responsible for end-to-end tracking, measurement, and reporting across digital products and marketing journeys, ensuring data accuracy and delivering actionable insights.
Responsibilities
- Own end-to-end analysis across websites, digital products, campaigns, and user journeys
- Analyze user behavior, engagement, and drop-offs across all pages and experiences
- Deliver full-funnel visibility from campaign entry through conversion and lead/enrollment outcomes
- Connect campaign performance with on-site behavior and downstream results
- Provide insights to improve usability, conversion, and overall journey effectiveness
- Partner with Analytics on the UX implementation for UX funnels and products on the website and prospect products
- Define UX event tracking, conversion tracking, across all prospect digital properties
- Partner with Analytics on UX metrics to ensure data accuracy, consistency, and alignment across GA4, Full Story and CRM systems
- Implement UX Discovery, Engagement and Conversion KPIs, benchmarks, and scalable measurement frameworks across UX, product, and campaigns
- Maintain tagging standards, data structures, and documentation to support reliable reporting for UX
- Drive reporting, insights generation, and performance optimization across UX, product, and campaigns
- Build and maintain dashboards covering UX, product, campaign, and full-funnel performance
- Deliver regular and ad-hoc insights with clear, actionable recommendations
- Support optimization and experimentation efforts through data-driven analysis
- Enable and support AI-driven reporting and analytics, integrating behavioral, campaign, and performance data into scalable insights frameworks
- Other duties as assigned
Skills
- Bachelor's degree in computer science, design, human-computer interaction, or a related field
- 5–8+ years of experience in digital, web, or product analytics, with a strong focus on UX, product, and full-funnel performance
- Strong hands-on experience with GA4, including event tracking, funnel analysis, and performance reporting
- Experience with behavioral analytics tools (e.g., FullStory or similar) to analyze user journeys, engagement, and friction points
- Proven experience implementing and managing event tracking, conversion tracking, and campaign tracking across digital properties
- Strong understanding of tagging frameworks and data layers, ensuring accurate and scalable measurement across all pages and journeys
- Experience delivering full‑funnel reporting, connecting campaign performance, on‑site behavior, and downstream conversion/lead outcomes
- Experience building and maintaining dashboards and reporting solutions (e.g., Looker Studio, Tableau, Power BI)
- Familiarity with CRM systems (e.g., Salesforce) and understanding of lead flows, attribution, and data alignment
- Proven ability to translate complex data into clear, actionable insights and recommendations that drive optimization and performance
- Exposure to or experience with AI‑driven reporting and advanced analytics, enabling scalable insights and enhanced decision‑making
- Strong experience and performance orientation, with the ability to define KPIs, work with GA4 and behavioral analytics, and translate user data into actionable experience and product recommendations
- Solid foundation in human‑centered design and journey mapping, with the ability to guide experience improvements across complex digital ecosystems
- Demonstrated ability to operationalize experience strategy, connecting insights to prioritized initiatives across web, CRM, enrollment, and digital product touchpoints
- Strong cross‑functional leadership and influence skills, partnering effectively with UX, Product, Enrollment, Marketing Automation, IT, and Data teams without relying on formal authority
Benefits
- Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family.
- For full details about our benefit plan offerings, please visit [benefits.nu.edu](https://benefits.nu.edu/).
- For Part-time benefits, please click [here](https://irp.cdn-website.com/ab63286e/files/uploaded/NU%20Part-Time%20Faculty%20Resources%20and%20Perks%20v121322.pdf).
Company Overview
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