[Remote] Retail Marketing Manager - Florida

Note: The job is a remote job and is open to candidates in USA. Lithia & Driveway is a leading automotive retailer focused on delivering a simple and transparent customer experience. They are seeking a Manager, Retail Marketing Operations to drive market growth and customer loyalty through strategic marketing initiatives across multiple dealership locations in Florida.

Responsibilities

• Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
• Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
• Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
• Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
• Execute campaigns: Oversee content and campaigns that drive engagement and performance
• Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
• Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders

Skills

• Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
• Strong understanding of performance marketing, customer lifecycle, and retention strategies
• Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
• Confidence working directly with leadership and influencing decisions
• High School graduate or equivalent, 18 years or older required

Benefits

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays
• PTO: 80 hours at time of hire
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

Company Overview