[Remote] Program Manager – Marketing Analytics
Note: The job is a remote job and is open to candidates in USA. Ascyndent is a growing technology company focused on digital transformation through innovative solutions. The Program Manager – Marketing Analytics will lead program management initiatives, ensuring effective data integration and collaboration across teams to optimize marketing strategies.
Responsibilities
- Lead end-to-end program management for building and scaling a data lake on AWS
- Define program roadmap, milestones, and KPIs aligned with marketing and business objectives
- Ensure seamless execution across multiple workstreams including data ingestion, transformation, governance, and analytics enablement
- Partner with marketing teams to ingest, harmonize, and activate data from key platforms including:
- Meta (Facebook & Instagram)
- YouTube / Google Ads / Google Analytics
- Translate marketing use cases (e.g., campaign targeting, attribution, segmentation) into data and technical requirements
- Enable advanced campaign activation through audience insights and data-driven strategies
- Act as a bridge between Marketing, IT/Data Engineering, Analytics, and external vendors
- Facilitate design discussions and ensure alignment on architecture, tools, and implementation approaches
- Drive stakeholder communication, status reporting, and executive updates
- Collaborate with IT to design scalable, secure, and governed data lake architecture
- Ensure adherence to data governance, privacy, and compliance standards
- Work closely with marketing teams to develop, test, and optimize campaigns using data insights
- Enable closed-loop marketing measurement and continuous optimization
Skills
- 5–10+ years of experience in program/project management, preferably in marketing, or digital transformation initiatives
- Good understanding of AWS data services
- Experience working with social media and digital marketing data
- Proven ability to manage cross-functional teams across business and technical domains
- Solid knowledge of retail marketing concepts (promotions, customer segmentation, omnichannel campaigns)
- Excellent communication, stakeholder management, and leadership skills
Benefits
- Our team members health and wellness are our priority as well as rewarding them for their hard work.
Company Overview
Company H1B Sponsorship