[Remote] Principal Offline Acquisition Marketing

Note: The job is a remote job and is open to candidates in USA. Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance. As the Principal, Offline Acquisition Marketing, you will own the strategy and execution of the audio marketing program, managing performance, budget, and tools across channels such as Radio, SiriusXM, Podcasts, and Streaming Audio.

Responsibilities

• Own both strategy and execution to drive marketing performance in line with budget and goals
• Track performance on a weekly and monthly basis and make adjustments to improve target KPIs
• Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage
• Manage external agencies in executing media buys, negotiations, contracts, and reconciliations
• Regularly perform deep analysis on channel performance and implement optimization strategies
• Demonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systems
• Drive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadership
• Own the strategy, execution, and tracking of all audio channels inclusive of Radio, SiriusXM, Podcasts, and Streaming Audio, to drive marketing performance in line with budget and goals
• Track performance on a weekly and monthly basis and make adjustments to improve target KPIs
• Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage
• Manage external agencies in executing media buys, negotiations, contracts, and reconciliations
• Regularly perform deep analysis on channel performance and implement optimization strategies
• Demonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systems
• Drive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadership
• Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices

Skills

• Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred
• A deep knowledge of the landscape across traditional & digital audio. Ideal candidate has experience with additional channels like: TV, OTT, Creators, Partnerships, Direct Mail, OOH
• Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies)
• Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategies
• A minimum of 5 years of experience of direct response marketing experience with 3+ years managing offline performance marketing campaigns at a high growth company where user acquisition was critical to the company's growth
• Advanced MS Excel and ability to work effectively with AI tools (ie, Hex, Claude, Gemini)
• Excited by the chance to both develop a marketing strategy and hands on optimization
• Experience with adtech and data teams to prioritize your platform and measurement needs
• Have a rigorous approach to testing, iterating, and implementing learnings

Company Overview

Company H1B Sponsorship