[Remote] Performance Marketing Manager - SEM & Contextual

Note: The job is a remote job and is open to candidates in USA. Excel™ is a rapidly growing digital advertising company specializing in performance marketing for the insurance industry. The Performance Marketing Manager will drive growth by crafting and executing data-driven SEM campaigns, optimizing Google Ads, and identifying new growth opportunities to enhance campaign performance.

Responsibilities

• Successfully launch and optimize Google Ads campaigns across Search, Performance Max, Demand Gen, and Display/YouTube — with Microsoft (Bing) Ads as a secondary search engine and contextual networks as a core channel
• Leverage analytics and research to uncover actionable insights, drive optimizations, and continuously improve campaign performance
• Develop and execute performance marketing strategies that improve lead quality and drive leads, clicks, and calls
• Implement marketing strategies to increase profits, aligning with broader company goals and growth targets
• Grow account spend while consistently meeting margin and profitability targets — scaling budgets only where unit economics and lead quality hold
• Identify trends and opportunities across ad platforms and reporting to drive measurable gains in campaign efficiency and conversions
• Understand funnel mechanics and how changes impact growth and revenue generation
• Conduct competitor, keyword, and search-term research to expand account coverage and provide ideas to the Media Team
• Expand accounts through effective keyword targeting, match-type and negative-keyword strategy, and tightly themed ad group structure
• Optimize audiences, bids, and budgets across Google Ads and contextual networks to improve lead quality and efficiency
• Proactively test and adopt new Google Ads features — including AI Max and Smart Bidding Exploration — along with contextual-network tools, to stay ahead in a fast-evolving paid search landscape
• Set and manage monthly core and experimental budget allocation
• Achieve or exceed monthly targets and quarterly company goals
• Actively participate in meetings, collaborating with team members to provide insightful data and creative ideas
• Create and analyze campaign reports on ad channels and Tableau for informed campaign optimizations
• Provide guidance and support to other team members, helping them achieve goals and stay on track with objectives
• Work collaboratively with cross-functional teams to achieve performance metrics and goals by improving creative iteration and lead monetization

Skills

• 3-5 Years of experience in lead generation and performance marketing
• Proven experience in performance marketing, with a strong track record of launching and optimizing Google Ads campaigns (Search, Performance Max, Demand Gen, and Display/YouTube); experience with Microsoft (Bing) Ads and contextual networks a plus
• Hands-on experience growing paid search account spend to budget and margin targets while maintaining lead quality
• Working knowledge of keyword research and composition, match types, negative keywords, SKAG/STAG ad group structure, Quality Score management, audience targeting, Smart Bidding, and Performance Max asset groups
• Excellent analytical and research skills, with the ability to make data-driven decisions
• Strong understanding of funnel mechanics and revenue generation
• Experience with competitor and auction-insights analysis to inform keyword and bidding strategy
• Proficiency in campaign reporting and analysis tools, including Tableau
• Strong collaborative skills and ability to work with cross-functional teams
• Ability to achieve or exceed targets and complete quarterly goals
• Excellent communication skills and ability to provide insightful data and creative ideas

Benefits

• Fixed base salary
• Variable performance bonus
• Transactional Bonus
• $1,000 Learning Allowance/year
• Separate budget for conferences/events
• Company-sponsored benefits
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short term disability insurance
• Long term disability insurance
• 401(k) plan
• Flexible schedule
• Paid time off
• Parental leave
• Holidays, vacation, and personal paid time-off
• Work-life flexible while committed to growth
• The entire company is remote/work from home
• Company provided computer hardware/software
• Unlimited growth and development opportunities

Company Overview