[Remote] Paid Media Optimization Strategist - Client Success
Note: The job is a remote job and is open to candidates in USA. USA TODAY Co., Inc. is a diversified media company dedicated to empowering communities through journalism and digital marketing solutions. The Optimization Strategist will manage PPC and SEO campaigns, providing strategic insights and recommendations to support client success and retention.
Responsibilities
- Serving as a clients’ Optimization Strategist
- Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)
- Optimizing PPC campaigns in order to increase campaign success
- Updating and/or creating pacing reports for campaigns
- Creating campaigns within our platform
- Providing weekly/monthly/ad hoc reporting
- Providing miscellaneous research as needed
- Creating ads and A/B tests for PPC
- Reviewing keywords and providing feedback on potential keyword strategies
- Providing reviews of SEO tasks
- Completing SEO reporting
- Join client meetings as needed and be comfortable presenting findings and analysis as needed
- Build rapport with internal team members through routine and scheduled meetings
- Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients
- Execute budgets and strategies to meet specific client goals/needs
- Monitor, evaluate, and leverage standard processes to manage and improve SEM/SEO campaign performance across LOCALiQ’s publisher networks to determine improvement opportunities
- Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
- Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
- Incorporate constantly evolving technologies and processes into the client solution delivery process
Skills
- 3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent
- 2+ years of campaign management experience
- Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
- Bachelor's Degree in Marketing, Communications, Public relations or related fields
- Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends
- Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
- Creative thinker with strong time management, and organizational skills with exceptional attention to detail
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