[Remote] Paid Media Manager

Note: The job is a remote job and is open to candidates in USA. Good Peeps is an energetic agency that builds and scales brands online and at retail. They are seeking a Paid Media Manager to own campaign performance, leverage AI for efficiency, and maintain strong client relationships.

Responsibilities

• Run the campaigns and beat the KPIs
• Launch, manage, and optimize across the retail media networks — DoorDash, Criteo, Instacart, Roundel (Target), Walmart Connect, H-E-B, Kroger Precision Marketing, Sam's Club MAP, and Amazon Whole Foods Search. New networks pop up constantly; you'll pick them up fast
• Own the day-to-day: bids, budgets, keywords, placements, creative rotation — the unglamorous stuff that actually moves ROAS
• Watch spend like it's your own money. Keep pacing tight against ROAS, ACOS, TACoS, CTR, CPC, and NTB — and hit or beat target
• Run real A/B tests on creative, audiences, bidding, and formats. Have an opinion on what'll win, then go prove it
• Use AI (Claude, ChatGPT, custom GPTs, whatever's new this month) to run your day and your campaigns faster than should be possible
• Build AI-assisted workflows for reporting, keyword research, bid analysis, competitive digging, and performance recaps
• Wire up and use automations that kill manual busywork in setup, QA, pacing alerts, and reporting
• Bring ideas to the table, we're building the AI-native agency in real time and want your fingerprints on it
• Share what works so the whole team gets sharper
• Partner with our data crew to turn raw numbers into dashboards and a story clients actually get
• Be comfortable in the tools, Netlify, Google Slides, Looker, Google Sheets pulling and shaping data yourself
• Connect campaign performance to what clients care about: sales, growth, the business behind the brand
• Spot the weird thing in the data, ask the obvious question everyone skipped, and turn it into a move
• Line up media plans with brand strategy, content drops, promos, and big seasonal moments
• Make sure campaigns go live on time, with the right creative, against the right SKUs
• Quarterback seasonal pushes — back-to-school, summer, holidays — and prioritize the products that matter most
• Be the person clients trust on performance: check-ins, recaps, big strategy reviews
• Turn complicated performance data into something clear enough to act on
• Bring the insight before they ask. That's what makes us a partner, not a vendor
• Build real relationships: be responsive, own your misses, and actually care about their brand
• Keep up with platform updates, new ad formats, betas, and AI integrations before they go mainstream
• Help write the SOPs and playbooks that make the next person faster
• Help onboard new networks as retail media keeps reinventing itself

Skills

• 3–5 years in paid media, performance marketing, or retail media — hands on keyboard, not just managing decks and people
• Real reps on Meta, Google Ads, and/or TikTok. Cross-channel range is a strong plus if retail media isn't there yet
• You already use AI every day at work, not 'I've tried ChatGPT,' but genuinely part of how you operate
• You're good in front of clients. Calls don't rattle you; a curveball question doesn't lose you the room
• At home in dashboards and BI tools, and can partner with data to make the numbers make sense
• You juggle multiple accounts and shifting timelines without letting things slip
• You know your KPIs cold: ROAS, ACOS, TACoS, CPC, CTR, NTB, spend pacing, incrementality
• You turn data into a recommendation, not just a chart
• Organized and self-directed — no one hovering required
• Low ego, high output, genuinely good to work with
• Self-starting with an ownership mentality
• Is a Target run your idea of a good time? If you geek out on what's happening aisle to aisle in the grocery world, you're our kind of people
• Hands-on experience on at least three of: DoorDash, Criteo, Instacart, Roundel (Target), Walmart Connect, H-E-B, Kroger Precision Marketing, Amazon Whole Foods Search, Sam's Club MAP
• You've built automations (AI or process hacks) that saved your team real hours
• Agency time with CPG, food & beverage, or e-commerce brands
• You've lived in Pacvue, Skai, CommerceIQ, or Perpetua
• You've built dashboards in Google Slides, Looker, Tableau, or Power BI
• You get the broader e-comm picture, SEO, content, digital shelf analytics
• You've touched Uber Eats Ads, Gopuff, or other delivery-based retail media

Benefits

• Fully remote, based out of SoCal.
• We run on CST for real overlap with team and clients
• Some after-hours flex for big launches and client moments. Not every night 6 and we mean that.
• Real client exposure and runway to grow your strategy, communication, and relationship chops.
• Hands-on work across the biggest, fastest-growing retail media platforms out there.
• Freedom to experiment with AI, build automations, and shape how the agency runs.
• A no-ego, fast-moving team that ships, learns, and laughs together.
• A real path to senior and team-lead roles as we grow.

Company Overview