[Remote] Paid Media Manager
Note: The job is a remote job and is open to candidates in USA. Hello There Collective is a social-first creative agency focused on building performance-driven brands. They are seeking a strategic Ad Buyer who can scale brands profitably across platforms like TikTok and Meta, while collaborating closely with creative teams and optimizing campaigns based on data-driven insights.
Responsibilities
- Plan, launch, and optimize campaigns across Meta, TikTok, and other emerging platforms
- Build full-funnel campaign structures (awareness → consideration → conversion → retention)
- Develop structured creative testing roadmaps
- Manage budget pacing and allocation across multiple accounts
- Scale winning creative quickly and decisively
- Monitor CPA, ROAS, MER, CAC, LTV, CTR, thumbstop rates, hook rates, and creative fatigue signals
- Identify performance trends and proactively pivot
- Conduct audience testing, offer testing, and landing page testing in collaboration with clients
- Implement smart retargeting and retention strategies
- Partner with creative strategists to inform ad angles based on performance data
- Provide structured creative feedback based on metrics
- Help identify what’s working and why
- Ensure creative is platform-native and conversion-focused
- Deliver clear, concise weekly performance updates
- Lead performance conversations on client calls when needed
- Turn data into insights, not just dashboards
- Provide scaling plans backed by numbers
Skills
- 3+ years hands-on paid media experience (agency experience strongly preferred)
- Proven experience managing $50K–$500K+ monthly budgets
- Deep platform knowledge (Meta + TikTok required)
- Strong understanding of DTC performance metrics
- Experience scaling brands profitably, not just maintaining campaigns
- Comfortable in fast-moving environments
- Proactive communicator
- Obsessed with testing and iteration
- How to diagnose performance problems quickly
- When to cut losers
- When to scale aggressively
- How to align paid with creative strategy
- How to manage multiple brands without chaos
- Experience with TikTok Shop
- Experience working alongside influencer teams
- Familiarity with Triple Whale, Northbeam, or advanced attribution tools
- Understanding of retention metrics and lifecycle marketing
- Experience with CPG or retail launches
Company Overview