[Remote] Paid Media Lead, Mapping

Note: The job is a remote job and is open to candidates in USA. Outside Interactive, Inc. is the premier hub for active lifestyle enthusiasts, offering best-in-class content and experiences. They are seeking a Paid Media Lead to oversee paid user acquisition across their portfolio, setting strategy and executing daily across major paid channels.

Responsibilities

• Onboard with our products, audiences, and the current state of paid media across the portfolio
• Audit all active campaigns across current platforms
• Get oriented in our analytics and measurement stack (AppsFlyer, 360ROI, Amplitude, Tableau, and BI reporting)
• Meet with the ASO Lead, Finance partner, Brand, Retention, and Product; understand handoffs and shared workflows
• Take over hands-on execution of all live paid campaigns
• Establish a baseline weekly performance report to the Growth Director
• Strengthen our attribution and measurement foundation in partnership with BI/Data
• Improve SKAN conversion value schemas and postback handling across iOS app campaigns
• Run initial incrementality and holdout tests on at least one major channel
• Build a quarterly forecast model in partnership with Finance
• Establish channel scorecards and a weekly executive readout cadence
• Begin testing refreshed audience and creative strategies in coordination with Creative, Brand, Product and the ASO Lead
• Have our measurement stack running cleanly and feeding reliable, decision-ready reporting
• Hit subscription-quality unit economics across major channels (or have a clear, evidenced path there)
• Integrate subscription cohort economics (trial conversion, retention, renewal LTV) into bidding and pacing decisions
• Run geo-experiments and lift tests as a routine part of measurement
• Establish a steady creative testing cadence with Brand and ASO partnership
• Identify clear opportunities for scaling investment behind the highest-performing channels
• Identify and expand paid investment opportunities in new channels
• Operate paid acquisition at scale across the app portfolio on both app and web surfaces
• Maintain portfolio-level investment logic (demand vs. remarketing vs. conquesting)
• Contribute full-funnel and GTM strategy to new product launches and feature releases
• Drive measurable contribution to subscription growth across Trailforks, Gaia GPS, and MapMy

Skills

• Minimum 7 years of hands-on paid media experience, with substantial time spent on mobile app user acquisition for a subscription or freemium-subscription business
• Deep working fluency in AppsFlyer and 360ROI — able to independently diagnose and resolve attribution issues
• Fluent in iOS SKAN and ATT-era measurement: conversion value mapping, postback modeling, and privacy-safe measurement strategy
• Fluent in Amplitude (or comparable product analytics) and Tableau (or comparable BI tooling)
• Expert-level spreadsheet skills (Excel or Google Sheets — modeling, forecasting, pivot/scenario analysis); SQL a plus
• Success leveraging AI tools across the paid media workflow — creative ideation and iteration, audience and performance analysis, reporting, and operational efficiency
• Hands-on execution experience across major paid channels (ASA, UAC, Meta, TikTok, PMax, YouTube, Reddit) without agency or contractor support
• Experience operating at every stage of the marketing funnel and contributing to GTM strategy for consumer apps
• Strong working knowledge of mapping, fitness, or outdoor app categories, or comparable consumer subscription products and audiences
• Proven track record presenting performance results to executive leadership with expertise and gravitas
• Comfortable working remotely with strong written communication and a proactive cadence
• Bachelor's degree in Marketing, Business, or related field, or equivalent experience

Benefits

• Additional compensation may include a bonus or commission
• Health care
• Vision
• Dental
• Retirement
• Flexible Time Away
• Sick leave

Company Overview