[Remote] Marketing Team Lead (Ecommerce, Women's Health) [433]

Note: The job is a remote job and is open to candidates in USA. Remotivate is a leader in pelvic health, offering high-quality wellness products. They are seeking a Marketing Team Lead to manage the marketing team, improve execution standards, and drive revenue through effective marketing strategies.

Responsibilities

• Lead and manage the current marketing team
• Understand each person’s role, responsibilities, strengths, and blockers
• Set clear expectations and hold the team accountable to high standards
• Improve the creative, ad, and landing page execution pipeline
• Help the team move from creative concept to execution more smoothly and consistently
• Identify when team members are chasing low-value work or getting lost in unnecessary details
• Cut through noise and keep the team focused on high-impact priorities
• Question assumptions and push for stronger logic behind marketing decisions
• Evaluate marketing ideas based on likely impact, scale, and business value
• Use performance metrics to understand what is working and where the team should focus
• Help increase revenue and profitability through better marketing execution
• Unblock team members and make sure work keeps moving forward
• Coach and level up the team’s thinking, decision-making, and execution quality
• Bring judgment from previous marketing successes and failures
• Know when to zoom into the details and when to zoom out to the bigger picture
• Create a stronger operating rhythm for the marketing team

Skills

• 5-10+ years of marketing experience, with meaningful experience managing marketing teams
• Proven experience leading marketers, creatives, media buyers, or marketing operators toward stronger execution and measurable outcomes
• Strong understanding of creative, paid ads, landing pages, funnels, and performance metrics
• Ability to manage a marketing workflow from creative concept through execution, launch, analysis, and iteration
• Clear judgment around what deserves attention, what creates business impact, and what is a low-value distraction
• Strong ability to hold people accountable without being overly harsh or overly passive
• Comfortable calling out weak logic, lack of detail, unclear thinking, or work that does not meet the standard
• Ability to understand numbers, put numbers to assumptions, and use metrics as guardrails without losing creative judgment
• A clear track record of success and the ability to explain why something worked or did not work
• Strong written and verbal communication skills in English
• Ability to lead with confidence, organization, clarity, and urgency
• Comfortable managing a team of approximately 5-7 people
• Experience in women's health, women's supplements, wellness, e-commerce, or DTC consumer brands is strongly preferred

Benefits

• Schedule freedom as long as progress is being made
• Minimum 4-6 hours of daily overlap with Central US time
• Opportunity to lead and level up an existing marketing team
• Opportunity to directly impact revenue, profitability, and marketing execution quality
• Potential path toward CMO over time
• 401k and insurance available for US-based employees
• Work closely with the founder and leadership team

Company Overview