[Remote] Marketing Operations Specialist
Note: The job is a remote job and is open to candidates in USA. Octave provides mission-critical software that empowers organizations to make informed decisions across every stage of the asset lifecycle. The Marketing Operations Specialist will support campaign execution, marketing automation management, operational governance, and system organization across the marketing organization.
Responsibilities
- Support the execution of global email marketing campaigns and nurture programs within Pardot/Salesforce Account Engagement
- Build, QA, schedule and deploy email campaigns, forms, landing pages and segmentation lists
- Assist with audience targeting, segmentation strategies and campaign optimization efforts
- Monitor campaign performance and assist with reporting and optimization recommendations
- Help maintain email deliverability and compliance best practices
- Support ongoing cleanup, organization, and governance efforts within Pardot, including outdated emails, templates, images, forms and other marketing assets
- Assist with improving operational consistency and organization within Wrike, including workflow management, request organization, project hygiene and documentation
- Help identify opportunities to streamline and improve marketing operational processes across teams
- Partner closely with global and regional marketing to support campaign execution and business priorities
- Support marketing data quality and operational hygiene initiatives
- Stay informed on emerging marketing technology and AI capabilities that could improve team efficiency, campaign performance, and operational scalability
Skills
- Bachelor's degree in Marketing, Communications, Business or related field (or equivalent experience)
- Approximately 3–5 years of experience in marketing operations, marketing automation, email marketing or campaign operations
- Hands-on experience with Pardot/Salesforce Account Engagement
- Strong organizational skills with attention to detail and process consistency
- Comfortable managing multiple projects and priorities in a fast-paced global environment
- Understanding of email marketing best practices, deliverability, and compliance requirements
- Strong communication and collaboration skills
- Experience with project management or workflow management platforms such as Wrike is a plus
- AI curious mindset with interest in learning and applying emerging AI tools and technologies within marketing operations workflows
Company Overview