[Remote] Marketing Operations Analyst
Note: The job is a remote job and is open to candidates in USA. Improvado is seeking a Marketing Operations Analyst to join their RevOps team. The role involves owning the marketing operations and analytics stack, including conversion tracking and lead lifecycle management, while ensuring effective communication across the revenue cycle.
Responsibilities
- Set up and maintain conversion tracking across GA4, Mixpanel, GTM, paid pixels, and HubSpot
- Analyze website traffic, user behavior, SEO performance, and campaign ROI
- Build and maintain dashboards for Paid, SEO, and revenue funnel analysis
- Monitor lead generation metrics — MQLs, SQLs, and conversion paths across the funnel
- Manage HubSpot lead routing, audience lists, workflows, and automation
- Maintain and improve lead enrichment and validation pipelines (Clay → HubSpot → Salesforce)
- Handle email validation, lead scoring, and list hygiene
- Communicate effectively across the revenue cycle — from first touch to closed deal
- Set up A/B tests and manage their analytics layer
- Configure events, data layers, and custom scripts for tracking
- Analyze traffic anomalies and bot/crawler activity
- Work with experimentation tools such as VWO
- Maintain and improve attribution models (first-touch, last-touch, linear)
- Perform manual attribution of unattributed opportunities
- Calculate and report on marketing and sales cost efficiency
Skills
- 2+ years in marketing analytics, marketing operations, or a RevOps-adjacent role
- Strong HubSpot proficiency — workflows, automation, audience building, lead routing
- Hands-on experience with GA4, Google Tag Manager, and conversion tracking
- Solid understanding of the B2B SaaS lead lifecycle (MQL → SQL → Opportunity → Revenue)
- Working knowledge of SEO fundamentals and SEO analytics
- Experience with A/B testing tools and methodology
- Advanced English — written and verbal
- Availability to work US time zones (Eastern or Pacific)
- SaaS industry background; US market experience is a plus
- Experience with Clay, Mixpanel, Microsoft Clarity, or VWO
- Familiarity with BI tools — Power BI, Looker, Tableau, or Superset
- Workflow automation experience (Make, Zapier, or similar)
Benefits
- Remote-first environment
- 20 working days of PTO per year
- US holidays and additional days off
- Professional development reimbursement
Company Overview