[Remote] Marketing Manager, B2B
Note: The job is a remote job and is open to candidates in USA. Hyke is a benefits engagement and decision-support platform that helps employees make confident financial and healthcare decisions. The Marketing Manager will drive marketing initiatives that enhance growth and strengthen market positioning, while collaborating with sales and partners to communicate value and generate demand.
Responsibilities
- Develop and refine Hyke’s messaging, positioning, and narrative across key audiences (employers, brokers, carriers, HCM/Ben Admin partners)
- Translate product capabilities into clear, compelling value propositions
- Partner with Product and Leadership to bring new features and innovations to market
- Build core assets: pitch decks, one-pagers, product narratives, competitive positioning
- Plan and execute multi-channel campaigns to drive pipeline and brand awareness
- Own campaign strategy across email, LinkedIn, content, and partner channels
- Develop targeted campaigns for key segments (mid-market employers, brokers, carriers)
- Track performance and optimize campaigns based on data and insights
- Collaborate with strategic partners (carriers, brokers, HCM platforms) on co-marketing initiatives
- Develop co-branded content, campaigns, and launch plans
- Support partner enablement with messaging, collateral, and go-to-market alignment
- Help amplify partner announcements, integrations, and joint value stories
- Build and maintain sales enablement materials (decks, talk tracks, case studies, demos)
- Partner closely with sales and leadership to refine messaging based on market feedback
- Support field marketing initiatives including events, webinars, and partner activations
- Ensure consistency and clarity across all customer-facing materials
- Own Hyke’s content strategy across blog, LinkedIn, email, and PR support
- Develop high-impact content including: Thought leadership articles, case studies, whitepapers and reports, product storytelling
- Support executive visibility (LinkedIn content, speaking narratives, press opportunities)
Skills
- 4–7+ years of experience in B2B marketing (HR tech, benefits, SaaS, or related industries preferred)
- Strong product marketing and messaging experience
- Strong experience in managing external resources to execute across the marketing mix and enablement
- Experience supporting demand generation and campaign execution
- Ability to translate complex ideas into simple, compelling narratives
- Experience working cross-functionally with product, sales, and partnerships
- Strong writing and content development skills
- Comfortable operating in a fast-paced, high-growth environment
- Proficient in leveraging technology, software, and AI tools to work faster and smarter from automating repetitive tasks to accelerating content creation and extracting insights more efficiently
- Experience in benefits, healthcare, HR tech, or fintech
- Background in early-stage or scaling companies
- Strong sense of ownership and ability to operate independently
- Ability to balance strategic thinking with hands-on execution
- Passion for building something category-defining
Company Overview