[Remote] Marketing Leader ( Performance Marketing Focus)

Note: The job is a remote job and is open to candidates in USA. Rate is a leading company in home purchase mortgages, aiming to expand its leadership in HELOC and grow its Rate app significantly. The Marketing Leader will translate the CEO’s vision into measurable growth strategies across various marketing channels and ensure alignment with business outcomes.

Responsibilities

• Own performance marketing strategy and execution across paid media, lifecycle channels (email, push), direct mail, and emerging channels
• Translate company vision into scalable, ROI-driven growth plans across acquisition, engagement, and monetization
• Drive full-funnel performance from acquisition through cross-sell, upsell, and retention
• Partner closely with creative teams to develop, test, and iterate high-performing concepts and messaging
• Work with cross-sell and upsell teams to maximize lifetime value and products per customer
• Lead coordination across marketing, product, sales, and analytics to ensure aligned execution
• Establish structured testing frameworks across creative, channel, audience, and offer, and scale what works
• Build and maintain clear visibility into campaign performance, budgets, forecasts, and results
• Identify growth opportunities across mortgage, HELOC, insurance, and app ecosystems
• Drive operational rigor across workflows, timelines, and cross-functional collaboration
• Act as a force multiplier by removing friction, accelerating execution, and raising performance standards
• Acquisition and Growth: app downloads, new users, CAC/CPA, channel efficiency
• Engagement: MAU, DAU, DAU/MAU ratio, session frequency
• Retention: 30/60/90-day retention, churn, cohort performance
• Revenue: total revenue, ARPU, contribution from non-mortgage products
• Cross-Sell and Upsell: cross-sell rate, products per customer, multi-product conversion
• Unit Economics: LTV/CAC, payback period, marginal CAC by channel
• Lifecycle Performance: email and direct mail conversion rates, open and click rates, reactivation
• Creative Performance: CTR, CVR, creative-level ROI, fatigue indicators
• Product Adoption: engagement with key app features, including AI-driven experiences

Skills

• 8+ years of experience in performance marketing, growth, or consumer marketing leadership roles
• Proven track record of building and scaling consumer-direct brands
• Deep expertise in paid acquisition (search, social, display), lifecycle marketing (email, SMS, push), and offline channels such as direct mail
• Strong understanding of full-funnel economics including CAC, LTV, payback periods, and attribution
• Experience driving cross-sell and upsell across multiple product lines
• Ability to lead and influence in a matrixed organization without direct authority
• Data-driven mindset with strong analytical skills and a focus on testing and iteration
• Strong partnership with creative teams and a clear perspective on what drives performance
• High level of execution with strong attention to detail and speed
• Comfortable operating in a fast-paced, high-growth environment with ambitious targets

Benefits

• Eligibility to participate in a company-sponsored 401(k)
• Vacation benefits
• Eligibility for medical, dental, vision, and prescription drug benefits
• Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
• Life insurance and death benefits
• Critical care insurance
• Personal accidental insurance
• Commuter benefits
• Pet insurance
• Certain time off and leave of absence benefits
• Well-being benefits (e.g., employee assistance program)
• Other supplemental benefits (e.g., legal planning assistance; identity theft protection; wellness resources)

Company Overview

Company H1B Sponsorship