[Remote] Marketing Analyst, PLG & Self-Serve Analytics

Note: The job is a remote job and is open to candidates in USA. Twilio is a company that shapes the future of communications through innovative solutions. They are seeking a Marketing Analyst to lead analytics for their self-serve and product-led growth initiatives, working closely with various teams to enhance sales programs and growth experiments.

Responsibilities

• Lead PLG Analytics: Own PLG analytics for Twilio's self-service business, including free-to-paid conversion, usage-based cohorting, signal-based audience development, and growth experimentation across the self-serve funnel. Build the bridge between Self Service and GTM motion to allow faster conversions
• Bridge the Technical Gap: Translate business needs into technical solutions using Python and SQL. Collaborate with Marketing Data Engineering to take tests from pilot to production. Ensure every technical pilot/ prod development has marketing impact and is measurable and scalable
• Build Strategic Partnerships: Build relationships with sales and marketing leaders to translate hypotheses into actionable experiments and identify high-leverage use cases
• Drive Iteration: Build tight feedback loops with sales teams to validate play effectiveness and evolve dashboards, cohort models, and experimentation frameworks
• Synthesize Data: Distill complex insights into clear, concise communication for both technical and non-technical stakeholders, focusing on 1-2 succinct takeaways for executives
• Develop Toolkits: Build and maintain analytical toolkits - scoring models, segmentation frameworks, dashboards - that help Sales and Marketing teams act on insights at scale

Skills

• Fluency in SQL and Python is essential
• Prior experience with product-led growth metrics (activation rates, free-to-paid conversion, usage-based expansion) or experience in a usage-based SaaS environment
• Ability to work with different Large Language Models (LLMs) to develop innovative business solutions
• Experience leveraging data to uncover insights and influence business strategy
• A passion for 'picking up the trash', identifying problems and fixing them proactively instead of waiting for instructions
• Bachelor's degree in a quantitative or business field, or equivalent practical experience

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program
• Participate in Twilio’s equity plan and corporate bonus plan
• Health care insurance
• 401(k) retirement account
• Paid sick time
• Paid personal time off
• Paid parental leave
• Supporting their volunteering and donation efforts

Company Overview

Company H1B Sponsorship