[Remote] Managing Director, Social Media Director

Note: The job is a remote job and is open to candidates in USA. Teach For America is seeking a Managing Director of Social Media to lead the strategy, vision, and execution of their social presence across platforms. This role involves overseeing a team to develop social-first content that aligns with the organization's mission and engages core audiences, particularly Gen Z.

Responsibilities

• Set and lead Teach For America’s social media strategy across platforms (Instagram, TikTok, LinkedIn, YouTube, and emerging channels)
• Define how the brand shows up on social—ensuring content is culturally relevant, mission-aligned, and platform-native
• Oversee the development of social-first content, from concept to execution, in partnership with creative and content teams
• Lead and manage the social media team; provide coaching, feedback, and performance management
• Partner with key stakeholders across the org to translate insights into content strategies that we can scale
• Partner with Creative to translate campaign ideas into breakthrough social content that drives reach and engagement
• Partner with Data & Lifecycle teams to analyze performance, test and learn, and continuously optimize content
• Own the social content calendar, balancing reactive, trend-driven content with planned campaigns and priorities
• Establish and evolve community engagement strategies, including comment moderation, audience interaction, and creator engagement
• Identify and activate creator and influencer partnerships that expand reach and credibility
• Stay ahead of platform trends, tools, and cultural moments—bringing new ideas to the organization proactively
• Define and track success metrics for social media, ensuring alignment with broader marketing and organizational goals

Skills

• 7+ years of experience in social media, digital marketing, or content strategy, with at 2-3+ years leading teams
• Deep expertise in social platforms and content formats, with a strong understanding of what performs and why
• Ability to shoot and edit video content when needed, and get into the weeds when necessary
• Proven track record of building and executing high-performing, social-first campaigns or content strategies
• Strong creative instincts and ability to identify compelling stories and translate them into engaging content
• Experience working cross-functionally with creative, marketing, and analytics teams
• Demonstrated ability to use data and insights to inform strategy and optimize performance
• Experience managing and developing high-performing teams
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment
• A clear understanding of Gen Z audiences and internet culture
• Passion for Teach For America's mission and a commitment to advancing our goal that every child should have access to a great education
• Experience applying paid spend or boost behind social content with proven results

Company Overview