[Remote] Manager-Regional Brand Marketing (5E)
Note: The job is a remote job and is open to candidates in USA. Legacy.com is a company under TDS Telecom, seeking a Regional Brand Marketing Manager to lead brand marketing strategies and manage budgets across assigned regions. This role involves collaborating with internal teams, overseeing program execution, and managing a team of Associate Managers to ensure effective marketing initiatives.
Responsibilities
- Lead the execution of regional brand marketing initiatives aligned with national priorities and business objectives. Translate national strategies into actionable, locally relevant plans and ensure programs are delivered consistently and on brand across assigned markets
- Partner with regional sales leadership, marketing peers, and agency partners to align marketing execution with sales priorities. Coordinate timing, resources, and support while facilitating clear communication and effective adaptation of national programs for effective regional execution
- Oversee execution quality and results across assigned region. Analyze performance data and local insights to identify optimization opportunities, assess agency‑led programs and events, communicate progress and results, and ensure teams are enabled with standardized tools and processes
- Manage and develop Associate Managers of Brand Marketing. Set priorities, provide coaching and performance feedback, and ensure teams are equipped to deliver effective grassroots, community, and field marketing initiatives
Skills
- Bachelor's degree (or higher) -OR- 4+ years professional work experience
- 4+ years of brand marketing, event planning, or sales experience
- 2+ years in a supervisory role or equivalent leadership experience
- Must possess and maintain a valid driver's license
- Experience in telecommunications
- Experience in brand development, innovation, and project management
- Experience with a wide range of marketing communications, planning, and execution
- Strong people management skills, including remote team oversight
- Excellent interpersonal skills
- Excellent verbal, written, and presentation skills with the ability to influence senior leadership
- Experience supporting budgeting, financial analysis, and quantitative decision-making
- Strong analytical skills with the ability to interpret performance data and insights
- Located within a strategic market in assigned region
- Ability to travel up to 35%
- Ability to translate strategic direction into actionable execution plans
Benefits
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Life Insurance
- 401(k) Plan
- Generous Vacation & Paid Sick Leave
- Seven Paid National Holidays & One Floating Holiday
- Paid Parental Leave (6 weeks after 12 months of employment)
- Adoption & Surrogacy Assistance
- Employee Assistance & Wellness Programs
- Short-Term & Long-Term Disability
- TDS Service Discounts
- Education Assistance
- Paid Volunteer Time
- Associate Resource Groups, which are designed to encourage community and facilitate professional development
Company Overview