[Remote] Manager, Channel Marketing (Client facing) (Remote)
Note: The job is a remote job and is open to candidates in USA. Transamerica is a leading financial services company that focuses on helping people achieve financial freedom. They are seeking a Manager of Channel Marketing to design and implement marketing campaign strategies that promote the sale of their products and services, while driving engagement with financial professionals.
Responsibilities
- Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics
- Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns
- Review addressable market to define target audiences and create programs that drive engagement relevant to the audience
- Track and evaluate program effectiveness using qualitative and quantitative methods
- Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed
- Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence
- Serve as internal escalation point for campaign related issues
Skills
- Bachelor's degree in marketing, business, communications or equivalent experience
- Eight years of marketing communications, digital marketing, or project management experience
- Three years of marketing experience in financial services or a related industry
- Thorough understanding of traditional and digital platforms
- Experience managing projects/processes
- Broad experience developing and executing digital campaigns and complex projects
- Technical acumen to design campaigns that optimize the use of marketing platforms
- Analytical and decision-making skills to identify and prioritize critical issues
- Creative thinker
- Excellent communication and relationship building skills
- Organizational skills to manage multiple projects in a fast-paced environment
- Team lead/supervisory experience
- Intermediary or institutional experience
- Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
- Experience in change management
- FINRA Series 7 (for roles supporting mutual funds)
Benefits
- Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion
- Pension Plan
- 401k Match
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Disability Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employee Discounts
- Career Training & Development Opportunities
- Paid Time Off starting at 160 hours annually for employees in their first year of service.
- Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
- Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
- Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
- Adoption Assistance
- Employee Assistance Program
- Back-Up Care Program
- PTO for Volunteer Hours
- Employee Matching Gifts Program
- Employee Resource Groups
- Inclusion and Diversity Programs
- Employee Recognition Program
- Referral Bonus Programs
Company Overview