[Remote] Growth Marketing Manager (DTC)
Note: The job is a remote job and is open to candidates in USA. Hungry Minds is an international publishing house known for innovative educational products. They are seeking a Growth Marketing Manager to develop and execute marketing strategies aimed at driving customer acquisition and revenue growth for their e-commerce products.
Responsibilities
- Develop and execute growth strategies to scale online sales and customer acquisition
- Plan and optimize campaigns across paid social, paid search, email marketing, and affiliate channels
- Analyze user behavior, conversion funnels, and marketing performance to identify growth opportunities
- Run A/B tests and growth experiments to improve conversion rates and marketing ROI
- Work closely with content, creative, and product teams to build high-performing marketing funnels and landing pages
- Manage and optimize paid advertising campaigns (Meta, Google, TikTok, etc.)
- Monitor industry trends, competitor strategies, and new growth opportunities in eCommerce
- Track and report key performance metrics including CAC, ROAS, LTV, and conversion rates
Skills
- 2–4+ years of experience in growth marketing, performance marketing, or digital marketing in eCommerce
- Strong understanding of customer acquisition, conversion optimization, and marketing analytics
- Hands-on experience with Google Analytics, Meta Ads, TikTok Ads, CRM systems, and marketing automation tools
- Experience running experiments and A/B testing to improve marketing performance
- Analytical mindset with the ability to translate data into actionable insights
- Proactive, creative, and results-driven approach
Benefits
- Opportunity to build and scale growth strategies in a fast-growing eCommerce environment.
- High ownership and direct impact on revenue growth.
- Competitive salary and performance-based bonuses.
- Remote / flexible working environment.
- Collaborative and ambitious team culture.
Company Overview