[Remote] Growth Marketing Manager - Behavioral Health
Note: The job is a remote job and is open to candidates in USA. Northeast Family Services is committed to providing accessible behavioral healthcare through innovative virtual care services. They are seeking a strategic Growth Marketing Manager to enhance awareness and engagement with their telehealth offerings, leveraging both B2C and B2B marketing strategies to drive growth and strengthen referral partnerships.
Responsibilities
- Develop and manage digital marketing campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, and other relevant channels
- Monitor campaign performance and continuously optimize audience targeting, conversion rates, lead generation, and return on investment
- Analyze marketing data and performance metrics to identify trends, opportunities, and areas for improvement
- Support SEO, content marketing, and website optimization initiatives to increase visibility and engagement
- Develop and execute marketing campaigns designed to engage prospective clients, families, caregivers, and community members seeking behavioral health services
- Drive growth in inquiries, referrals, and admissions through digital marketing, content creation, social media, and targeted outreach initiatives
- Enhance awareness and trust in the brand while promoting access to virtual behavioral healthcare services
- Create messaging and campaigns that support engagement throughout the client journey, from initial awareness through ongoing care
- Develop marketing initiatives that strengthen relationships with referral partners, healthcare providers, schools, hospitals, community organizations, employers, and payer partners
- Create materials and campaigns that support business development efforts and increase referral volume across service lines and markets
- Identify opportunities to expand referral networks and increase organizational visibility within the behavioral healthcare community
- Collaborate with operational and clinical leaders to support growth initiatives and strategic partnerships
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field required
- 3+ years of experience in growth marketing, digital performance marketing, GTM (Go-to-Market) Strategy, or related a directly role
- Healthcare / SaaS experience (Software as a Service) - Experience in high-growth industries required, with behavioral health or telehealth marketing strongly preferred
- Demonstrated success developing and executing both B2C and B2B marketing strategies
- Experience building referral networks, generating qualified leads, and supporting organizational growth initiatives
- Knowledge of Google Analytics (GA4), Google Ads, Meta Ads Manager, CRM systems, marketing automation platforms, and SEO best practices
- Experience measuring and optimizing conversion funnels and customer acquisition strategies
- Proven experience partnering with social media influencers
- Experience managing paid advertising campaigns and marketing budgets
- Strong analytical skills and experience using data to drive marketing decisions
- Ability to manage multiple projects and priorities in a fast-paced environment
- Must reside in NY, MA, or RI
- Healthcare / SaaS experience (Software as a Service) - Experience in high-growth industries required, with behavioral health or telehealth marketing strongly preferred
- Direct to consumer marketing experience in the healthcare field strongly preferred
Benefits
- Health, dental & vision
- 3 weeks paid vacation
- 11 paid holidays (including Juneteenth, the day after Thanksgiving, Christmas Eve, and NY Eve.)
- Generous sick time including mental health days
- 401k retirement plan with up to 4% match
- Voluntary short and long-term disability
- Voluntary Life Insurance
- Dependent care savings account
- Longevity award - Monetary bonus and a vacation day annually
- Company provided laptop and cell phone
- Opportunity for professional growth
- Tuition Reimbursement
- Personal cell phone discount
Company Overview