[Remote] GoHighLevel Marketing Operations Specialist
Note: The job is a remote job and is open to candidates in USA. Pavago is a fast-growing business seeking a highly organized GoHighLevel Marketing Operations Specialist to support marketing execution and CRM workflows. The role involves managing social media content, email marketing campaigns, and operational workflows, ensuring smooth execution of marketing systems and communication.
Responsibilities
- Manage:
- Scheduling
- Calendar coordination
- Operational workflows
- Maintain structured:
- Task tracking
- Project workflows
- Documentation systems
- Support leadership with day-to-day execution and coordination
- Identify workflow gaps and improve operational efficiency
- Maintain organized files, records, and communication systems
- Create, schedule, and publish content across:
- Online communities
- Manage:
- Comments
- Direct messages
- Community engagement
- Track engagement metrics and maintain reporting dashboards
- Support ad campaign setup and marketing promotions
- Ensure consistent brand presence across channels
- Build and manage workflows inside GoHighLevel (GHL)
- Create and maintain:
- Automations
- Nurture sequences
- Email campaigns
- Follow-up workflows
- Maintain clean CRM records and organized pipeline tracking
- Ensure lead and customer communication happens on time
- Support outreach campaigns and funnel execution
- Edit and produce:
- Short-form videos
- Marketing clips
- Social content
- Use tools such as:
- Canva
- Veed
- Opus Clips
- Similar editing platforms
- Organize and format:
- Guides
- Scripts
- Workbooks
- Program materials
- Maintain branding consistency across all assets
- Organize and maintain digital program materials
- Track member progress and communication workflows
- Support onboarding and participant coordination
- Troubleshoot minor platform and workflow issues
- Ensure smooth operational execution for memberships and programs
- Research Ideal Client Profiles (ICPs)
- Build prospect lists and outreach databases
- Support lead generation campaigns and outreach workflows
- Assist with:
- Website updates
- Account setup
- Reporting
- Operational research
- Compile reports and insights for leadership decision-making
- Maintain professional written communication with:
- Leads
- Clients
- Participants
- Internal teams
- Manage inbox priorities and follow-up communication
- Ensure shared documentation and workflows remain organized
- Support operational reliability across the business
Skills
- Experience in: Executive assistance, Marketing coordination, Operations support, Virtual assistance, Marketing operations
- Hands-on experience with: GoHighLevel (GHL), CRM systems, Marketing automations
- Strong proficiency with: Google Workspace, Google Sheets, Google Calendar, Google Drive
- Experience with: LinkedIn, Facebook, Instagram, Canva, Veed, Opus Clips, Short-form content tools
- Strong written English communication skills
- Highly organized with strong multitasking ability
- Ability to work independently with minimal supervision
- Comfortable working remotely during PST business hours
- Experience supporting: Founders, Coaches, Entrepreneurial businesses
- Experience with: Community management, Membership programs, Marketing automation workflows, Funnels, Lead nurturing systems
- Familiarity with: Slack, ClickUp, Notion, Airtable, HubSpot
Company Overview